How to Go From 'a Nobody To a Somebody' in Your Business
I created this post to be not only a starting guide but a question to both leaders and newbies alike. I'd love your feedback and contribution.
One of the most burning questions for any new Network or Internet Marketer is “ How do I go from being 'a Nobody to a Somebody'?”
To be successful in your industry you have to transition from being unknown to being a magnetic leader who attracts followers and partners.
We hear success stories of those who join a company or biz opp and rise to stardom within a few short months. However, often the reality is that many of these people have been in the industry for years and already have a huge list or downline, and/or experience from previous companies. Or they have the finances to float their mammoth marketing campaigns and outsource many aspects of their business to get up and running quickly.
So what do you do if you don't have a lot of cash, you don't have a list and you don't have experience? It has been commonly said that many people join 5 different MLM or business opportunities before they finally succeed. Or to remind you of another statistic, over 95% of both network marketers and online marketers fail.
But wait, not everybody who succeeds has been in the industry since time began. Not everybody who succeeds comes to this business with loads of cash behind them or a huge list, or even any experience. Many people who succeeded quickly have in fact started out as 'a Nobody'.
So what is it they have? What did they do? How did they think? And can this be your story? Can you succeed now... by becoming 'a Somebody'.
So this is my question to all of you as I know it burns in the hearts of many new players in this industry: “How do I go from being a Nobody to a Somebody in my Niche and Industry?”
Here's four common pieces of advice to get us started...feel free to add more.
1.It's All In The Mind
Every industry leader or development coach will tell you that your mindset is the most important factor to your success. For many of you who have read Magnetic Sponsoring you should know what I am talking about. For those of you who haven't I recommend it – it will massively shift your thinking for your business.
There are two important mental shifts that need to occur for a new entrepreneur.
Firstly you must shift from having an employee mindset to an entrepreneurial mindset. This means taking FULL responsibility for your own outcomes. An entrepreneur doesn't rely on another person, company, plan or product to bring in their pay cheque. As an entrepreneur you rely on your own initiative, commitment, action, business management and delegation skills to generate your income.
Secondly, you must transform yourself into a leader so that you become attractive to others. Leadership is a state of mind – you can't wait for people to follow you and then see yourself as a leader as a result. It's the other way around - you must believe in yourself as a leader before anybody else can.
What is it you admire in other leaders?
Leaders makes others feel safe and supported when they are starting out. A leader is attractive when they know how to 'inspire' others to develop themselves further. A leader 'ignites a flame' in the hearts and minds of others to rise to be their best.
Your leadership shines through when you reveal your qualities as a teacher in both word and action. Leaders teach and contribute by adding value and passing knowledge which empowers people to 'see' and 'be' in a new and more effective way.
So what can you teach? What can you share? What do you contribute? How do you inspire?
To develop yourself and have the mindset of a leader take responsibility for your education and read everything you can on leadership and personal development. Observe and learn from the behaviour of leaders around you.
Many people have heard of 'The Secret' and 'The Law of Attraction', but may not realise how much of it is based on The Science of Getting Rich by Wallace D Wattles. A personal favourite of mine, do yourself a favour and follow this link where you can read the book for free. Written over 100 years ago, ‘The Science of Getting Rich’ teaches that through will power and mental training we create our own realities... that as we think, so we become... because 'it's all in the mind'.
2.Article Writing – Spread the Word
Many successful people in this industry will tell you article writing is one of the best ways to drive traffic and attract leads to you – especially when you are on a tight budget and cannot afford to spend a lot of money on advertising campaigns.
As you learn more about your niche and industry, share what you've learned in key word rich articles. Interested people will find you and if they like what they read then they will be likely to check you out further by following your links and visiting your blog or website etc.
Free distribution sites such as ezine articles enable your work to be republished elsewhere giving you further exposure and back links. Also use your social media sites to direct traffic to your blog posts or articles.
3.Don't Waste Time in 'Getting Ready Mode'
As a self employed entrepreneur you may be guilty of wanting to control and do everything yourself. To be truly successful you must learn to let go. Manage your business properly by delegating and outsourcing tasks to experts where ever possible. Focus your energy on the activities that will drive you traffic, and generate and convert leads.
Raymond Fong wrote a fantastic article listed in Jason Better's '5 “Must Read”Articles on Better Networker'. Check it out – it illustrates this point so well.
4.Who Are You and What's Your USP?
Who are you?
This is your personal branding, the image you project to the world.
Donald Trump, Richard Branson and Oprah Winfrey are three of the best known “personally branded” individuals on the planet. Their continued reign is built on their successful 'marketing of themselves'.
All industry leaders are known and recognised as individuals first and foremost. Richard Branson's name is synonymous with his Virgin brand. Today he is well known for music, airlines and credit cards – three very different industries.
In other words, don't try and sell your company or product and service in preference to yourself. Sell yourself and your personal brand first, then your company, products or services can be multiple.
This principle applies as much to MLMers and online marketers like yourself as it does to international business moguls like the three listed above. When a well known MLMer or affiliate marketer recommends a new product – pre-built trust in that individual, is largely what inspires a prospect/partner or downline to try their recommendation.
What's Your USP?
Your USP is your unique selling point, sometimes referred to as the big picture or big idea for your business.
Most industry leaders in MLM or online marketing have developed at least one USP. Often industry leaders will have an information product and or a service that corners a niche in their market. You need to find your USP – perhaps you have a unique angle on attraction marketing, networking, recruiting, SEO, PPC, article writing or social media.
Often your USP will wind up becoming synonymous with your personal branding. The two will develop together. If you are new then you probably won't have a USP yet, but that doesn't stop you from starting to develop one in your mind.
What are your strengths? What are you attracted to? What are your interests? These are the areas you can most naturally become expert in. These are your best pathways from 'a Nobody to a Somebody'.
So there you have it. If you're seasoned in your industry and you'd like to add value with your answers to this common question, brilliant. I'd love to hear it. If your a newbie who's asked yourself this question, then I hope this is useful and I'd love to hear your perspective also.