Personal Branding - People Only See You As You See Yourself

 Personal branding is the process whereby people and their careers are marked as brands.

In the online world, personal branding is something that is developed and built over time. It is otherwise known as "building a presence on the internet".

I have found that the fastest tool to utilize in personal branding is video. It is the most personal method of communicating with others on the internet. Look into the eyes of your listeners. Gain their respect and trust through the integrity of your words, your attitude and your posture.

Posture, in this instance is not necessarily sitting up straight, although that would be advised. Posture on the other hand refers to positioning yourself as the leader and expert in your field that you are (and in some cases are becoming).

Impart the knowledge that you have, with an air of authority. If you doubt yourself, people will detect it and lose interest.

Be passionate - dull and boring is just that... dull and boring.

Be unique - your personality will attract a whole different set of people than your colleagues will. Do not be a me too marketer. Each individual has his or her own pull.

Remember, you can't say the wrong thing to the right person.

Give value, value, value! Educate yourself and offer help to others who may not be as knowledgeable as you are. Do not be arrogant but also do not be weak.

Building a powerful online presence takes time. You can outsource some of it, for example articles. I personally prefer to write my own as no one has my personality but me.

However, if you want to outsource some of your content building, you can seek the help of odesk and elance for this.

Be positive about what you are doing and NEVER waver! Never give up!

There are times when things may not look the way that you want them to, but success comes from pressing through times such as these.

Create a blog and post regularly to it. Leverage your efforts by doing an article that can double as a post. Ezine articles are an excellent place to post articles as their site ranks very highly with Google. As a result of this, it becomes far easier to have your article rank highly for the terms you target in the organic search.

Be sure to use a pleasant, yet professional picture of yourself, and use the same picture in all of your social media profiles.

This will quickly resonate with people as they begin to see you, "all over the web".

Be consistent in your opinion on matters of importance. If you take a stance, stand by it.

Steadily and consistently, your brand will be developed and recognized.

Melanie Phillibert -- Internet Consultant and Trainer and Entrepreneur Certified Marketing Consultant

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