Presenting and Marketing Your Business - 3 New Rules
Success in business starts with dynamite presentation skills for attracting customers, engaging prospects and standing out in a crowd.
But today is not like yesterday. Yesterday, you could get away with doing the same-old-same old. You could, like your predecessor, get away with giving a dull but informative marketing presentation. It might not have been great, but it might have worked because it was the norm. Well, sort of. You could slide by. No more.
Today, capturing an audience's attention means doing things radically differently. If you're fed up with getting lost in the crowd, now is the time to think like a creative genius and blow your competition out of the water.
Use these 3-new rules to dramatically be more persuasive. And use them today. Before your competition does.
Rule 1. Simplify Your Story
For surefire connection with your audience, focus on extreme simplification. Use a presentation storyboard to plan a creative, logical and compelling message.
Sure, you might have discussions with your friends and complain about the 'dumbing down' of business - but when it comes to creating a compelling story - simpler is better.
How simple? Simple enough for a 5-year old to repeat. Even if you have an advanced degree and everyone agrees you are a genius, simplify your story.
Your goal is not to impress clients and prospects with your vast knowledge, technical ability or academic references. Instead, aim for absolute, stark simplicity.
Rule 2. Spark Fresh Ideas With Pictures
As the saying goes: "a picture is worth a thousand words." The majority of people prefer to see pictures before making a decision. This is the root cause why marketing and advertising has always included product pictures, smiling faces of customers and company logos.
Pictures speak directly to the human brain. Don't fight it. Use pictures to enhance your presentations. Photos. Drawings. Collages. Show and tell your message in a colorful and logical display of charts, diagrams and pictures.
One more thing. Hand drawn pictures add more interest and intrigue. When you draw pictures on the spot, people sit up at the edge of their seats. They want to see what you'll do next. Whether you're working on a napkin, a flipchart or a whiteboard, you'll instantly have a rapt audience watching your every move.
And, let's face the facts. A slide presentation (even if it's filled with the latest sound effects or moving features) can't hold a candle to a lively discussion at a whiteboard. To catch the wave of dynamic presenting with a marker in your hand, get the whiteboard presentation skills you need to be confident, poised and professional.
Rule 3. Use Video to Ignite Interest
Video presentations are the must-have piece for successful educational, marketing and sales presentations. And here's why:
Videos are fast. Everyone is short on time and thirsty for new knowledge. Video fits the bill.
Videos are entertaining. Fun, colorful, whimsical and to the point - it has to be video.
Videos are creative. But you don't have to be!
If you are worried because you feel you don't have a creative bone in your body, hire a firm to storyboard your message and design your personalized presentation video. The good news: you can go from idea to finished product quickly and easily.
With a custom video, you can impress clients and higher-ups with creative presentations, without lifting a finger. Use your video before a marketing presentation to set the mood. Insert the video clip into your lively presentation. Or, send it after your important meeting to keep the conversation going.
In short, simplify with a storyboard, engage with hand-drawn interactive whiteboards, and use video. With these 3 rules, you'll be ready to win over every audience - every time.