The Rules Have Changed With Online Marketing - But Do You Know Them...

In the last two years, I've had this great concern of what is happening online.

I'm hoping you read this article with open mind and heart because the consequences are now coming fast. The consequences that is impacting a lot of businesses today and it will with your team too.

It is reflected even now, when I'm talking to home businesses, whether network marketers, salon hair dressor shop who wants to use the Internet- and have heard about Attraction Marketing.

So, they expect me to say, "Just create a blog with your face on it, with a front end funded proposal, and get leads etc etc."

What most today are still teaching and there's nothing with this by the way.

However, the rules are changing.

The mindset is so strong on this for some Network Marketers, that sometimes, the business owner cannot see that the quick, get rich, opt-in  - won't do much good for them - UNTIL they build their business for real.

• That they have training that is of high value for prospects to access.
• That the Network Marketer digs deep to use their own talent, passion, experiences.
• That the Network Marketer also has specialised skills sets to help them stand out.

These are just part of the elements I find missing and it is these, that have taken me a long time to get together. That's why you don't see an opt-in form because my concern is for the long-term. When these are in place, then I can apply.

In doing so, you have much more value and you now have:

• Results, story, experience than most.
• You have YOUR OWN training.
• You use your OWN unique way of expressing.
• It's not a blog on Attraction Marketing but it becomes a way of life.
• Because you now tapped deeper into yourself to give a skill set that's YOURS due to your unique way of delivering.

You BECOME.

And I'm saying it now - people becoming lazy, complacent and do not do the thinking. Well, if you can't THINK for yourself, except others to do it for you - how then you're going to stand out?

How you going to radiate with your own experience, own voice that radiates your perspective, angle, story?

Everytime, with skype, mentoring, I'm seeing this problem. People are paying for courses, keywords services, and all sorts BUT do not know what to do now with what they have.

They haven't LIVED it.

That people want to do what everyone is doing. Having a blog, with a face and teach Attraction Marketing, Network Marketing.

It's NOT enough anymore.

We got to care more for the prospects, for the whole community, industry. We got to look ahead or we're going to really mash up. We got to say the truth.

To focus on going deeper into themselves, to give more of themselves. To get proper training on specialised skills.

In the last week, I have seen people with blogs and who have blogs for last year. Then they don't know what anchor text, or how to do this and that.

The BASICS!

If that's you....get out of forums and start learning the skills. Get those books you've bought, courses and buy NO MORE!

And focus in finishing the course and implementing it and stay away from forums and come only to ask questions to tighten your work up!

For example...

Most don't know how to choose keywords, why these keywords, what to do with the keywords and create a strategy.

These should be the first to learn, after a home business owner decides what to focus on their business.

The BASICS!

People, we are messing up the industry and these are people's lives.

People who come with hope, who want to succeed and who have already been hurt - and we go and tell them - that having an opt-in form is enough.

Have a blog, put a face on it and sorted.

It's NOT enough anymore.

There are literally thousands after thousands, after thousands doing this.

You cannot stand out this way!

Over the last year, I have had emails from top producers who email on how they got google slapped, facebook slapped and so on. The question is not about how they found another way.

Because that other way, whether SEO, whether Facebook, whether any new thing - can also mess up big time. And this won't affect the ones who got 10,000 hot list and built their credibiltity.

It will affect the beginners, the new starters, the WHOLE industry too.

So I'm hoping my call to you don't fall on deaf ears.

There is a need for sustainabilty.

There is a need for you to now learn to generate sales from your primary business. There is a need to make your front end and all the way inside VALUABLE to the highest order.

Valuable meaning - that you give your team, the prospects real, concrete specialised skills that will help them with attracting CLIENTS for their MLM primary products.

Skills they can apply to ANY business for ANY market niche. To give them the confidence, the certainty.

For if they cannot do this, then how can the new ones benefit. How can they generate sales consistently?

How can they then help others who they attract to them?

There is a need for less hype, less promises of 100 leads, 100 recruits a day because much of the keywords now, are being slapped by Google, Facebook, Squidoo and other places.

And it does't happen that way except if you have been in business for years, known big time, got credibility AND have the infrastructure training and more.

These are the consequences coming and it's already happened.

Sustain your business by stop wasting time on forums and everywhere to look for some nuggets, and start investing in ONE specialised skill, that is ALL you, and really help your list.

THEN...

Come to forums with value and with all prepared, You'll be more valuable this way.

Your articles may not hit those who want get rich, quick buck stuff. No problem. They'll learn hard way and realise there's more to what they think.

Don't let the hype, noise take you away from the productive actions to help you grow you business, and actions that will help sustain your business for long haul.

Adam Taha

For more on Adam Taha visit his profile page.