The Autoship Myth Meets Scarcity Mentality

Would you ever start a clothing business, but put no clothing on the racks until a customer came in and purchased something based on your verbal description?

Or what about a new food shop…that offers pictures of all kinds of yummy fruit that you can order, but can’t actually see, touch or smell before hand because the shop can’t stock any food until they sell some?

Can you imagine a doctor or chiropractor setting up an office, but not having any exam tables or medical tools because they are waiting to purchase them until after they have a few patients?

Product inventory is part of the cost of doing business. Business supplies are part of the cost of doing business. Every business has costs associated in order to set it up, do it well and do it right. In network marketing we are lucky…product inventory/samples are really our only cost of doing business. Do you know any other business situation that costs around $500 to begin and less than $200 per month to operate.

In addition, network marketing success requires that you set an example for your team. If the best practices behavior is the have a monthly autoship every month, then you need to do that and lead the way. You set the tone for your team by your actions and by your mind-set. An abundance mentality with no fear of investing in your future, sets the stage for abundance in you business. A scarcity mentality does the opposite.

When you treat your network marketing business like a business, it will begin to pay you like a business.

When you treat it in any other way, it will pay like…well you know…it won’t pay at all.

In network marketing your autoship is your cost of doing business. It is not an optional expense for those who are serious about making money. When you decide that you are going to treat your home business like a business, you will treat your monthly autoship like a required business expense. If you are working your business correctly, you will likely use up almost all of your products EVERY Month!!

In fact, just by committing to your monthly autoship qualifications you are assuring a more committed behavior in the day to day operations of your business. You now have Financial Motivation to get out there and make some money. It moves from an abstract thought to a quantifiable reality.

The truth is that if you have a mind-set of scarcity, then scarcity is what you’ll get. If you commit to the cost of doing business because you know in your heart that the money is flowing to you, then guess what you’ll get?

Secret From MLM History Books

Here's a secret from deep in the network marketing history books: Back in 1959 a new company began using a brilliant common sense idea and a new form of marketing. They decided to sell something that people already used. But the twist was, that they improved on the quality, and then showed people how they could purchase something the ALREADY USED from their own company, and then showed them how to get the product at a discount or FREE!! This company sold SOAP! The soap was a laundry soap called Frisk. It turns out that Frisk was a high quality laundry soap that people just loved. So they shared it with their friends and after a few friends starting using Frisk, they got to wash their clothes for FREE!! This company took a simple idea and a powerful concept and turned it into the most successful network marketing company in the world!

People made a commitment to purchase Frisk and other cleaning products from their own company every month. In exchange for doing this, they received the products at a discount. Once they told others about this brilliant concept and showed them their very clean clothes, they were able to start earning a commission and now they no longer paid for cleaining supplies. After awhile, they not only cleaned for free, they made a profit.

This is the entire nugget of why network marketing done correctly is so powerful. This is why autoship is not only necessary, but in fact is something you WANT! You WANT to use your company's products. If you don't, then you need to find a product line that you do want to use. Ideally, find a company offering a product line that you ALREADY USE, but a higher quality version. Imagine, getting a deep discount on a higher quality version of something you purchase regularly anyway!! What a concept! Do you know others who would like to do the same? Concept expands!!

Review

1. You can't do business without products

2. Autoship should be a gift to yourself...a product you would use anyway..now at a discount or FREE

3. Autoship is your business overhead. Every business done correctly has a cost factor

4. Scarcity mentality creates scarcity results.

5. Autoship is a requirement for those who know how to do business correctly

PS. Remember the idea of the alpha-recruiter? (Mark Wieser-Black Belt Recruiting (click for instant video))
An alpha – recruiter will only ALLOW someone to join his/her team if they understand and commit to the costs of doing business. By displaying this behavior a prospect is indicating how strongly they are willing to commit to their own network marketing success.

An alpha-recruiter would say, “Get back to me when you are able to make this financial commitment to your own success."

(Please vote and comment..it helps the whole BN community)

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Deborah Tutnauer is the host of ITS ALL SUCCESS TV!  and a balls to the wall network marketer and home business trainer. This article was originally posted in a shortened version on her website