Educational Seminar Or A Sales Pitch

These days there are loads of so called professional wealth creation experts trying to compete with each other to get your attention, and ultimately the money in your pockets. It is really hard to know who to trust these days with gurus popping up from everywhere claiming they have the answer to your financial problems with their (supposedly) proven wealth creation strategies and products. It has only really been the last ten years or so that the wealth creation industry has exploded, especially with the introduction of the internet.

The problem with this is that the companies that know how to market themselves effectively, usually outsell the companies that are marketing amateurs. This seems to occur wether their products and strategies are any good or not. People are so desperate to make large chunks of cash that they whip out their wallets, and hand over their hard earned money to the company that convinces them the most that they will have all the answers to make them a fortune. In some cases the companies that are poor at their marketing are the reliable trustworthy genuine companies, but they fail to seduce the potential customer with their advertising.

One of the hottest trends of the last few years is to advertise about FREE seminars that will teach you the hottest new tricks and put you on the freeway of life. As soon as people see these types of hypnotic advertisements they are mesmerised by the word “FREE” written in capital letters, and promises of showing how to make lots of money. People turn up in the hundreds and are asked to fill out registration forms, without realising that these forms will be used as one of means of trying to sell something to them in the future.

In almost all cases these FREE seminars turn out to be a mix of about 20% education, and 80% sales pitches. By offering a free seminar they have achieved the first goal, which is to get you through the door. The speakers usually spend most of the presentation telling everybody how good they are, and why they should buy his/her products. These people are not educators, they are clever and smooth talking salespeople. If you ask them a complicated question they will probably struggle to give you a decent answer. They don’t particularly care about the people in the audience (not all of them, but most of them in my opinion), because they are primarily interested in selling their products, and adding to the bottom line.

The funny thing is that most of these speakers make more money from the products that they sell, than they do from using the strategies that they teach. It is all about clever marketing and intelligent public speaking to make a fortune from the desperate people that turn up wanting to learn. The very worst of these speakers are the ones that do not even offer a money back guarantee to the customer. The people that buy the programs without a money back guarantee are usually left disappointed and have their bank balances depleted.

In summary I am saying that you should ignore all FREE seminars, and only go to seminars where you pay to get educated. An educational seminar should be 100% education, and these types of seminars/classes cost money to attend. As Robert Kiyosaki says “The worst type of advice is FREE advice”

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