My Top Tips On Starting A New Marketing Season!

I came across some interesting tips by Vikram Rajan, a Practice Marketing Advisor as I was researching for this article. I'm including a clipped up version of some of what Vikram had to say that impressed me.

"Sow the marketing seeds now ".

'Six two-month seasons help you to better focus your time and money. Seasons: 1) January and February, 2) March and April, 3) May and June, 4) July and August, 5) September and October and 6) November and December.

Every marketing action is represented by six “channels.” These six channels can be spelled as a clever acronym, such as WATERS. This is one way you meet new clients: Word-of-mouth, Advertising, Telephone, E-mail/online, Regular mail and Seminars/Shows.

Every marketing channel uses different marketing materials or “collaterals.” The six categories of collaterals are also WATERS: Web sites, Audio/visual, Text/printed, Events/experiences, Reminders/ tschotskes and Signage.

Together, these (6+6) channels and collaterals create 12 marketing opportunities. Depending on your practice (i.e., your business development goals), you should focus on a strategic combination of marketing channels and collaterals. Each season would have its own priority projects.

Unfortunately, writing out your marketing projects takes some thinking time. You must reflect on your income goals, and how you want to prioritize your time. The tools to capture your thoughts are in front of you. Embrace each season while it lasts".

We are now beginning a new season which I'm told is the best season for recruiting. How will your strategic combination of marketing channels and collaterals look? Failing to plan is a planning to fail.

Regards,

PS: All online marketing requires tools, free is better! http://ow.ly/5RrJf