The Importance of Posture when Relating to your Prospects: Do YOU have it?

 Posture has many definitions. The posture we will examine here is simply defined as, “an intentionally or habitually assumed position”. 

An important and well known cliché comes to mind, “People only see you as you see yourself”.

Are you projecting the right image to your prospects? Do you exude confidence and ability? Are you weak, or do you come across as a strong leader? 

From the origin of time, man has operated within social groups. The natural order of things is that the weaker, less skilled members of the group, gravitate towards and submit themselves to the strongest and most skilled members.

If we fast forward to today’s high speed internet world of online marketers and so called,“guru’s”, we see a similar scenario. 

Newer and less skilled marketers, seek to align themselves with the top producers, hoping to gain from their wisdom and expertise. 

The true leader knows that if he or she focuses on helping others to achieve their success, then their own success will grow exponentially.

“Giving without want is a formula for success”. 

How you present yourself online is a key part of the process.

There is no way around offering value, but remember that the value must be delivered in a manner that will instill confidence in the reader. 

If you are using video to connect with your prospects, assume a position of authority. If you demonstrate any form of weakness or uncertainty, this will be detected by your viewers.

The theme of confidence and a posture of leadership must prevail throughout your sales funnel and on every inch of internet real estate that you own. 

When your prospects begin to trust in your ability as a leader, a relationship will begin to build. You will then be well on your way to developing a life long customer for your business. 

One of the greatest  resources I have found that clearly outlines how to develop posture when speaking with your prospects is Mike Dillard’s Black Belt Recruiting.