Why A System is NOT Duplicatable
I have a question for you. If you can answer correctly you've impressed me.
What REALLY creates duplication and success in business?
A. a simple system, or
B. your ability to influence people
Think about the most successful people you know.
In your networking company, think about the most successful people 'under' the most successful people.
This small group may use the same system everyone else does, and yet their results are significantly different than the vast majority in the company--even those who really put forth a consistent effort but still struggle.
What's the difference? What do they have that the others don't?
It's called Influence.
Now think about this guy--you've heard a lot about this ole' chap:
Ray Kroc (founder of the McDonald's franchise).
It's often said that McDonalds is successful because it has a simple system. That might make a simple sales pitch but, by itself, it won't help you much.
If it were actually true that the McDonald's system is THE KEY to its success, why do they change their menu so often?
If it were true, wouldn't most duplicatable systems be successful?
Of course they can't all be. The reality is that 'the system' is only a small part of what makes a successful business model.
There are lots of failed franchises.
In fact, after the franchise model took off in the 1970s, the FTC almost shut the entire industry down forever because so many of them were purchased with the blind belief that 'if it's a system, it has to make me money,' when in fact many people were losing their house, car, and shirt.
Influence Makes Your Business Go...
It took Ray more than a system to make McDonald's successful, just as it takes McDonald's corporate leaders more than a system to keep McDonald's on top. Notice how they took the 'Super Size It' option away and added a salad menu. Why would they change the system?!
Because they have to. The answer is not in the system, but in their ability to Influence us to buy.
Their system isn't the most important factor in their success--the people who run it are (I don't mean the people flipping burgers, I mean the people at the corporate level who run the McDonald's business).
And by the way, if you don't start thinking like they do (I'm referring to the leaders who run McDonald's not the burger flippers who 'use' the system) you'll just earn minimum wage (or less) in your business. Instead of being the burger flipper, start thinking bigger -- guess what happens?
Bigger things (including your pay) will follow. Things get easier, not harder.
Having a system in place is a very, very (very) small part of the equation, until you own it. And you won't ever be able to pull things together enough to create your own effective 'process' (i.e. system) that's worth anything until you have started to develop your influence FIRST.
It was Ray's influence that allowed him to inspire others to buy his franchises.
It was "influence" that empowered people to sell unsuccessful franchises in the 70's (and unsuccessful as well as successful MLMs during the 'system sales pitch boom' in the 90's).
It takes influence to lead people to do anything.
A system is only a part of a process, and not the most important part. It's like a tool (like having a computer). It's important, but pales in comparison to what you should be focused on and thinking most about.
So What REALLY Counts?
Whether you're in a networking business or a more traditional business (as a coach, service provider or consultant, etc) your "Influence Factor" will determine whether you're scratching and clawing for every dollar and sale, vs. making more than you need, with ease.
Are you on the right track? It's all about expectations. If you expect the system to be your meal ticket, you're setting yourself up for disappointment.
If you focus on developing your Influence Factor, by investing into your business mindset, you'll figure it ALL out and it comes to a point where making money in your chosen profession is a given. Dare I say, 'easy.' Yes, it actually become easy if you follow this advice.
Increasing Your "Influence Factor...
Focus on developing your business knowlede and mindset (this includes marketing but also studying the way successful people think and respond to challenges. It includes investing more into learning and practicing the process of setting up your own system/process rather than remaining in the role of a burger flipper pitchin' the same ole' message and using the same templates as everyone else).
What's sad is the people who need it most often resist this message... the message that is most valuable to them. They just want a simple system, when what they need is to be looking at their Influence Factor.
Partners in positive influence!
Member Since: 11/02/2007
Company: Marketing Merge, Inc (Renegade Professional, Coaching Cognition, RUToolz, School Of Online Business, Marketing Funnel Mastery)
Primary Web Site: http://www.MarketingMerge.com