Why A System is NOT Duplicatable

Mike. Hi ! Even though I do

Mike. Hi !
Even though I do understand your point...I must say that in my particular case...who is technically challenged, without enough time to learn dense material (for me)and not being a very talented guy,and if you need more proof I do no speak English...the system that CarbonCopyPro provide help me to minimize those issues...and in top of that multiple workshops and seminars by phone are a must for me...It is Ironic but up until now I have not even started with this company because even coordinate with 7 platinum company to outsource my set phase is a mountain for me.

hello~

um........

is you calling me?

so many Mike in here.........^^"

Good point!

In network marketing you always hear about using "the system" and being duplicatable. I have found in my quest for knowledge that I am NOT duplicatable right now, but I certainly am working on having more influence in the industry I love. Thanks!

My take is as follows. You

My take is as follows. You need a system to sell as you say so you can concentrate on being successful. So I 90% agree with your post. One small thought I leave you with - the reason that McDodnald's can change their menu so often is because their system is highly duplicaatable - otherwise we would be stuck with just the original menu. Keep up the good work of challenging us all to think - it's what good teachers such as yourself do best.

In Response to "My Take"

@Andrew,

True true, a system can be an important part of getting from A-Z.

If I had to break it down into a percentage, I'd say that "Influence Factor" is 90% of a person's success and a System is 10% (and 10% is still a significant portion of the equation)--

But the fact that Influence is 90% of it helps to explain why we see so many people using different systems, but who are still successful, within the same networking companies. So there's no such thing as 'the magic system,' otherwise a single networking company would only have one (instead of 100's of successful varieties as many do--from home meetings to cold calling onto online attraction marketing, which is my personal favorite of course).

I don't mean to say that a system isn't potentially an important part of the equation, just like a computer would be.

But if we were to compare a system to an automobile (the tool), my point is a baby wouldn't get far behind the wheel even if it's a Jag or an Audi R8 like Dillard drives. In fact, if the baby can even get it rolling at all, they'll hurt themselves. We see such casualties in business every day when 'babies in business' start getting their 'system' rolling only to fail with less money and less confidence in themselves by the time they bail.

I believe that the 'system focus' has created a misleading perception that having a system IS the solution when it's only a tool that makes up a very small part of the success equation. This misconception is preventing people from focusing on what will actually get them where they want to be--and that is to develop their influence (by learning more about business and the emotional element of dealing with challenges, etc).

I don't disagree with Andrew though, a system is part of the equation, just not where I'd put my emphasis if I was answering to "what is the single most important part of becoming successful and why do so many struggle with it?"

My answer would still be "Influence Factor," and this is where I'll put most of my training and content emphasis going forward.

Partners in success!

Mike

Influence is Huge

That is Why you need Free Coaching and Mentoring system from someone who has influence. Training you, With out breaking the Bank till you learn how to influence. There are some Great Books on influence. But nothing compares to learning from the People who are doing it today and training LIve every week. You are who you hang out with Hang out with Influencer's who are doing what you want to do. And It will rub off on you. You are who you listen too.
Your friend for life
Juanita Waterman
Your friend for Life
Juanita Waterman

In the beginning I could not

In the beginning I could not discern if the system was OK or not. How, anyway, I am not able to fully see it at work. What helped me to make decisions was the influence folk made on me. I watched to see how I was treated, if they believed in themselves and in what they were doing. I also watched to see if their system was successful (the growth of it). Mike, otherwise I wouldn't still be with you. Thanks for keeping true to this. I have left others, not because their system is good, but because of their influence on my life and taking interest in what I am doing and putting out a helping hand. That's influence, giving such value.

Influence People

Personal development is the journey to leadership. The most important part of the process is the influence capacity. In order to multiply, not duplicate, most fail to realize it will take less to build something great. "Good to Great" Jim Collins...we first get the right people on the bus....the wrong peoiple off the bus...the right people in the right seats...then drive it somewhere great...The right people are your most important asset.

I somewhat agree...

Hey Mike, I really like your article and what you say is for the most part true however im not sure of exactly what you mean by saying "system" should not be the focus.

For example if we are teaching people to properly apply marketing by "Attraction" and putting out quality, valuable training just as you are doing combined with using effective copywriting skills and direct response marketing then we are by default "influencing" or "Persuading" others to our point of view. Now how much you are able to influence others will be heavily based on the "content" that you put out.

I have been heavily influenced people like mike dillard, daegan smith, joe schroeder, ann sieg etc... because they stay on message and are constantly sharing what is working in their point of view for the "system" they choose to use. Their consistency is a major influencing factor combined with the success they are seeing from using their "system"

In my opinion influence without a system in the network marketing industry would be pointless.

Thanks and keep up the thought provoking content...

Awaiting more of your influence :)

Najja Banks
www.najjabanks.com

Simple

Simple system...

Regard
Sulumits Retsambew
Sulumits Retsambew

Why the "System Should Not Be Your Focus"

Hi Najja,

I can't disagree with this, "In my opinion influence without a system in the network marketing industry would be pointless."

But systems are EVERYWHERE. So that's not the missing piece.

True, one process (i.e. system) is more effective than another. For example, a system going door to door or cold calling vs. attraction marketing is going to yield much different results even if you have the same influence factor. Though, my bigger point of the article this one links to about "Influence Factor" is you wouldn't consider going door to door in today's world if you had a high Influence Factor--and those who still use cold calling effectively are losing influence by the day. I think this is at least partly your point. Absolutely it is true that systems are critical to any success but that's like saying shoes are critical to compete in a marathon. They are such a small part of the equation of winning that it's not where someone's focus should be if they're serious about competing. They're just tools that anyone can put on and wear.

Each of those people you name (Dillard, Sieg, etc) can make money very easily even without their system. They can create a new one because they have a high Influence Factor (knowledge, emotional fortitude, skill--but most important, they have the mindset of needing to create a system rather than just use one that someone else created!

Mike Dillard created Better Networker, which was completely outside of his system--so the answer is not in his system, it's in his ability to create more of them ( a result of his influence factor). Take away Magnetic Sponsoring and he'll succeed with a different system--therefor the system is not the magic. Ann Sieg partnered with me and quickly had thousands of more customers she serviced--and it was completely outside of her previous system.

The system is so amazingly a small part of the success equation and can appear so much a part of it that it has the entire focus of the home based and networking industry off balance.

A person should create their own system by leveraging tools, resources, people, anything that makes a vision happen.

But until they have their own vision, their own plan, and their own system, which they can only create AFTER acquiring influence, they will flounder.

A system is like a running shoe. If all one does is focus on how great their shoes are, but doesn't focus on developing their body to run well, the best shoes in the world won't help them win a race.

Most people with 'great systems' aren't even in the race and the point to "why a system should not be the focus" is that they THINK they are in the race and are actually excited about the success coming their way! They've got the shiny system so they must be on their way! Wrong.

At my blog someone posted this in the comments section at the bottom of an article where I discussed the same topic. I think it's a good post that allows for us to address where a system comes in, and why it's importance is dwarfed by the need to focus on acquiring Influence.

He wrote:

Mike,

I agree but can I also slightly disagree? ( my newbie thoughts)

If you do not have influence then you are dead in the water in network marketing for sure, agreed. So the system MUST teach LEADERSHIP. BUT it seems to me that a simple system is ALSO needed for duplication. The system must:

1. Teach people how to get their own leads via attraction marketing. This way you will not run out of leads nor your team.

2. Be adaptable for different types of people. Everyone differs slightly so there needs to be choices of methods.

3. Involve self development. Most people self sabotage their business because many do not have a business background.

4. Teach phone skills. Your downline stops when the majority will not pick up the phone.

5. Not intimidate the potential business builder by making them think they need to be the expert. (in the back of their mind they say "I can't be you")

6. System must have some basics that hardly ever change but at the same time be EVER changing or flexible to the NEW technology, opportunities, saturation points etc.

7. Affordable. My short experience shows me that 80% of the people an average network marketer will speak to DO NOT have a budget nor will they get one. (MLM has prided itself on being affordable)

8. Be workable for the guy or girl that has 10-15 hours a week. NOT so scattered that it only allows success for the person that has 30-40 hours per week.

Mike... You are an industry leader and I have thought a lot of this stuff through... what do you think????

Gratefully,
Nick Davis

My response to Nick (I discuss our training programs here because that was the context of my blog post where Nick's comment was made):

Absolutely Nick! A system that EFFECTIVELY teaches how to develop influence is ideal.

But there's a critical element to this that people usually don't see clearly until they're at the top--

"It's bogus to think or teach that one system will serve all needs. Therefore, people must learn to create their own system that addresses prospect's or client's needs in their own unique way."

Anyone can create their own system, and that is what we're teaching people how to do.

The learning process can begin by using an existing system and then building out the components of their own as they grow from there--and this is what we encourage and support. It is the model that includes and creates the most successes.

In order to accomplish any of this, they need to develop influence--the fastest way to do that is to focus on learning business and marketing from the perspective of the Ray Kroc or the present McDonald's corporate leader MINDSET--the people who run a system, rather than the mindset of the guy who flips the hamburgers or asks "do you want fries with that?"

Renegade Professional gets people started right away in creating components of their own system while still benefiting from making money and generating leads through a pre-built system we provide. Professional moves people to create their own lead capture pages and if they so choose to create a business and marketing system of their own.

Renegade Breakthrough teaches and reinforces the mindset that opens a person up to new opportunities, creating new ideas, and speaking a different language and carrying themselves with a different posture that attracts higher caliber partners--because they know their stuff not just mechanically, but also emotionally and conceptually.

Where there is success in business, somewhere there's a system involved, but in an industry (home based business / network marketing) where systems are sold like bubble gum in gum machines, lined up rows along every busy street in every big and small town, I think it's time we focus on what's REALLY behind a system that truly makes success happen--Influence Factor.

Buying shiny new high tech running shoes doesn't have a lot to do with winning the race. It doesn't even put you in the race.

When a person starts putting their focus and investment more into their business development mindset they'll finally find themselves off and running, and that's when everything will change for them.
Mike

20yrs. still learning.

Remembering when I was a wee bit of a networker ( still am ). The product or service I decided to invest ( about 5 ) in was the Last thing I was concerned about. It was the professional quality people that turned mountains into ant-hills. Thanks to Mr. Dillard, I am finally learning to do the same. Everyone...Grab your pick and shovel...Let's get to work.

MY HUMBLE IMPUT IS... Lets

MY HUMBLE IMPUT IS...
Lets say the city open a contest...consist that the governor will facilitate raw material and the adequate tools to a hundred artists...those artist make sculptures...and there is certain amount of money to split among the artist according to what they show to the public and according to the quality of their job.
In order to be fair the governor provide the exact amount of raw material...the same kind of material...the same tools to perform their art...and the same time frame(one month)...and even the same theme.
At the end of the month happened that twenty(only 20) out of 100 got the 80% of the money...and the other seventy (70 guys and gals)share the 20% of the money...and 10 artists did not get any($0.00) money at all...because they quit before the constest ended and produced close to nothing.
Well...
The City is the MLM company.
The Governor is the system (management,Marketing,and business model)
The Raw material is the products,the policies,compensation plan, etc.
The tools are all systems ,web-sites, marketing and sells efforts.
The artists who all have the same system the same tools the same material to make their masterpieces are all the associates...and they earn according their own abilities...that is why people can not be duplicated...system can be duplicated.
Systems are like pair of walking boots...even if the user shape them to their own feets(form) and walk them to their own pace. For that reason 80 % of the money goes to the 20 % of the performers and the 20 % of the money goes to the 80% of the medium producers.
I remember one MLMarketing company that used to say that they offer mini franchises to their associates...and if you think about it deeply I think sounds like make sense.

Absolutely

I couldn't agree with you more. I recently had a team member, who wanted to solely rely on direct response to get the job done, using the plug 'n play system provided and driving Adwords traffic to it. No branding or trust building. Just let the system do the work.

He needed no coaching from me. He was quite good at driving traffic, but he didn't see the results he expected. And he didn't seem interested in adding too much personal branding or build out his social media presence.

I on the other hand, focus on using SEO and Social Media to generate my leads, I easily replace my monthly income from my old engineering job with only my network marketing business (not including consulting).

ON top of that, I only have 4 newsletters in my autoresponder, my leads happen passively and I literally have folks calling me on the phone with credit card in hand, after they've paid me to speak to them.

Bottom line is I got the results, but he's still hell bent on using straight up direct response. He paid for advertising and I don't pay a dime for my leads. I spent my time helping others via social media and backing up what I can do with SEO and I teach my downline to do the same (those that will listen).

I can say the influence I have over my communities has been far far far more powerful in growing my income, than any system or direct response strategy. When everyone is promoting the biz opp, using the same system, something else has to set you apart.

For me, Raymond and our SEO students, it is two things:

1)Your influence in social media, the relationships you create, the trust you build and the social proof provided by SEO.
2)The influence that Google has on them when finding you on the top search rankings, then the social proof provided by your social media presence when they start looking into who you are.

That is what has made the difference for me. After this, opting in, paying for an application, handing me $2,000+ or more to get started with me is just a formality. They are sold long before the system is involved.

The system at the point is just getting them more excited and providing them with the details and logic they need, to support their emotional state.

Then I teach them to do the same. Simple.

Thanks, Mike for a great article.

-Ferny

I can not be as cheerful as

I can not be as cheerful as Ferny Ceballos.
Why?
Simply because I do agree with Mike Kingler just partially.
Why?
Because he has chosen a title that says "Why A System is NOT Duplicatable"
AND THAT ASSERTION WRECK AGAINST REALITY.
I do agree with the personal touch in our business though.and I do respect Ferny Ceballos opinion too...about" being a great article".

Significance Of Influence Factor Doesn't Eliminate Need 4 System

Hi Roger,

It's really important to note that a system is important. But it has so little to do with whether or not someone is successful that it needs to be significantly less emphasized.

Again, the proof being that while hundreds of thousands of people in all VERY successful MLMs used the same system, only a very small percentage succeed with it.

While tens of thousands (maybe more than that) used Dillard's system, any system I created, any successful system EVER created, only a much smaller percentage succeed with it.

In every case, a high influence factor will be found to be what's in common with the successes, not the system itself.

Ferny's testimony to his success really drives the point home. He'll tell you a system is important, but as he says, it's secondary. He learned how to influence others and now, he can succeed with ease in anything he is inspired to pursue.

It's so rewarding to have that--and it's something all can achieve if they put their focus on it over all other aspects of their business.

Duplication is not achievable by my influence nor by system

To drive my point in I will tell you my story.

In early 90ties I started with my first MLM. I was great at sales, but I could not build downline. Mind you, I was just over 20, so I was pretty satisfied that I have to work only 6-7 days per month to get income comparable to the salaries of the directors.

I was selling beauty products and perfumes. The system I used was simple. Every two weeks I took a train (at start) or car (2 months later, when I bought my first car from my earnings) and went 400 kilometres to the Prague, capital of my country. During 3 days in Prague I visited every possible government departments, delivering ordered goods to office clerks (and even to some of the cabinet members) and collecting new orders. My sales were by far highest in whole company. However this system was not duplicable as I had exclusive access to the ministerial buildings.

How I got it?
It was not easy, I was kicked out of the doors by security guards at first. However once I was able to penetrate first ministry, my happy customers phoned their colleagues in other departments and opened doors for me. I earned 40-50 thousands krone per month working 6-7 days (approx. $1000) when average salary in my country was 4-5 thousands.

But all of this income was depending on me. No duplication was possible as this was unique system. However what I gained from this work was my confidence to talk to highest placed people in our country without being distracted by their status. If I may use Mike Dillard's term, I became an 'alpha' (aka self-confident person) within few months.

However I wanted more. I wanted to build an organization. I studied psychology, sales psychology, management - all courses I could get my hands on. My library has literally hundreds of books on self-growth, communication and other subjects I deemed related to my goals.

Still I had that false idea that my problem with recruiting (or sponsoring) has roots in the company I am with. So after two years I quit and changed few other companies (including Amway). After one year of struggling I changed industry.

My new field was insurance and financial products.
When I started at the bottom as everyone else I became a sensation at once.

I suppose that my family was the best insured family in whole country. My friends started their pension plans while still 25 or less. Within one month I went from level 1 to lever 3 in our compensation plan. When my friends had every imaginable financial products, I started to call upon people 'recommended to me' by my friends. One of them was a man who told me on his doorstep: 'If this is an insurance, you do not have to go in. I never ever purchased any and I never ever will.'

When I brought policy of that man into my upline's office (he was level 7), his question was how I did that, because he himself visited the same person few weeks ago and was not able to close the deal.

In the second month I started to sponsor people. And I was successful this time. By the end of the second month my downline counted 34 people. By the end of third month I had over hundred people in my downline. However most of them were recruited by me (I worked for my downline, recruiting their prospects on joint sessions).

I started to tutor on our trainings. I was great at both, technical trainings about new products and motivational build-ups alike. People started to book on next trainings when they found my name on the list of the tutors. Trainings where I was announced, were sold twice as fast as the rest. I had influence and our system was brilliant.

Yet, nor the system, nor my influence created duplication of my success. Of course, there were sales and new sign-ups. But it was just dripping. Not the flood. The reason? I did not know at that time. One woman from my downline actually told me why, but I did not grasp the significance of her words.

She said: 'I don't care if I will make money or if I will grow my business. This is not why I joined. I joined, because of you. I love your attitude and how you brightened my world.'

At that time I thought that she just want to be nice. However there were others saying similar things with other words.
Time went by, I devoted my time to my downline, which had impact on my own production. My earnings dropped down significantly. With a growing family to feed and with an offer to work as a manager for renewed financial company I quit network marketing. And I was still in the dark why this did not worked for me.

I will not bother you with my life afterwards, except the fact that I moved into Northern Ireland in 2004 and had to learn English. In last year I longed to get back in the business.

This year I started to look for ways to make money online. I found Renegade Network Marketer and bought it. And, while reading it, I found the answer, why I could not get people to duplicate my success. Just today I finished to read Magnetic Sponsoring and all what I deducted from Renegade Network Marketer was laid bare in Magnetic Sponsoring.

(Note: In my opinion the Mike Dillard's Magnetic Sponsoring is way above Renegade Network Marketer, but this may be because of my background. Some people need the soft approach of Ann Sieg.)

OK now the reason:
Why my influence and brilliant system were not enough to create duplication?

Because the people I tutored did not had their influence!

Read it again:

Because the people I tutored did not had their influence!

I believe that to make system duplicable you need four parts:

• system
• your own influence
• building influence of the people whom you want to duplicate you and
• generated income sufficient to cover your expenses until your recruits will be able to duplicate you (either from sales of your own product or from sales of your company products - of course sales of your own products are better ;-D)

I hope that I explained my $2000 worth (sorry, this is not just 2 cents ;-D) contribution sufficiently.

Only true thing that is duplicable

Mindset is the only true thing that is duplicable, in my experience.

Mindset is the key to it because when you find a "way" or system" (whether it be creating influence or even buying leads) that you are excited about and "resonate" with, you will be successful.

When your mindset is even slightly off, however, you won't achieve what you want.

I have watched dozens of leaders do nothing but call opportunity leads, and have success.

I have watched others work their warm market, and have success.

And, I have personally used online methods of attraction marketing and had success.

I tried the other two ways, and the reality is, my mindset was never in the right place for either of them, and I did not have success.

I did not like what felt to me like "bothering" my warm market and I did not like what felt to me to be "cold calling strangers" with leads.

I did, and do, LOVE connecting with people online, offering value, content, creating videos, writing articles, blogging, etc. I roll out of bed ready to GO each day.

And, I have success.

And, I have many on my team duplicating it. And, others who are not.

Here is the thing - for those who are not duplicating it, their mindset is off. They don't resonate with it, or enjoy it. And, that is okay. They do not have to do it.

But, that does not mean it doesn't work, and I would suggest that they try other ways that DO resonate and make them excited about working their business.

Find someone with the right mindset and you have a winner, no matter what method!

EXPECT Success!

Jackie Ulmer

Systems ARE Duplicatable, BUT....

Great post Mike....

From close to 2 years of experience and having sponsored over 50 people DIRECTLY into a high-ticket business opportunity, I must say that systems are in fact duplicatable, but....

Of course, we all know there is no magic pill in this industry.

From my experience, you can make a ton of money using a turn-key system as long as that system owner has put together a well-oiled, highly-converting offer.

The biggest challenge is the lack of control you have over the conversion rate...You are basically putting your business in the hands of the system owner, which is not a good place to be in.

For long-term success, personal branding and building your INFLUENCE FACTOR is no doubt the way to go.

BUT, BUT, BUT, you can make a lot of money using systems in the short-term...

My recommendation to all of my new students is to start out using systems and learn how to drive traffic first, then build their personal brand after they've got it mastered.

@Lubos' Point that "Influence" is Also Not Duplicatable

Lubos,

Really enjoyed your story. I see that you didn't experience duplication of any kind (from your influence nor from your systems).

But just because you weren't able to develop leaders in that endeavor, doesn't mean you aren't able to do so as you increase your influence factor.

Once you learn how to teach Influence onto others (as Mike Dillard has done for you through his book), you will enjoy the duplication of Influence Factor just as Dillard now enjoys it every time someone he has helped develop into a leader (or who he has attracted) recommends his book. Educations is a big part of developing leaders, and perhaps that is all you were missing to see duplication from Influence Factor in your past experience.

From reading your article I can see you have tremendous ability to influence and now it's only a subtle shift that would allow you to inspire others to grow, develop and become influential as well. Again, find ways to educate while you develop your business(just as Dillard has done through his books and this website) and you will see duplication unfold through your "Influence Factor".

It takes time to create value that people will recommend others to, and it takes time to develop an ability to lead others to leadership--but over the long run, only Influence can be duplicated through a sustained ever-growing compounding way, while systems die off if they ever even get off the ground at all.

Kevin, totally agree with you. Though I am choosing to emphasize the short term nature of systems, which is another basis for why one could say they are not "truly" duplicatable at all... since they quickly reach their limit and then give diminishing returns. How many people have invested their faith, time and money on a "diminishing" system that was once successful but is on the down hill turn. Sad part is that is when the majority of people are using it.

Ojoke and Jackie, also great contributions to the discussion.

Again, there is rarely a right or wrong perspective in a case like this... there is only where you put your emphasis. If you emphasize Influence factor you'll attract more influence. Because what you put out there, you attract back.

If your emphasis is on the power of a system, your success will be limited, because as many have shared, systems are significantly more limiting than the ability to influence.

Mike

You are right Mike

With my flock I shared sales techniques, I shared mindset change and other things. But I never taught them how to became leader. This is what I am determined to change right now and actually that is why I founded Bulky Web eBiz University: to help others to shift from followers into leaders. To help them to change from someone who is swinging from one opportunity to another like leafs in the wind into somebody who creates his/her own opportunities and offers them to others.
It will take a time but I know where I am going and what I want to achieve.
Thanks for this post Mike, it is great to think about roots of success and about directions of our roads.

If You're a "Smart Beginner" and Reading This, You Will ...

Hey Mike,
Thanks for differentiating between
A. a simple system, and B. your ability to influence people.

If you're a "smart beginner" (as opposed to a "newbie") and reading this, you will no doubt be influenced by the slick systems that con you into thinking you can do what's never been and done win what's never been one meanwhile the leaders continue to wield their influence.

You too can have influence and fit the positive description that Mike has portrayed when you truly have influence.

But if you're struggling that's o.k. I know for a fact that the leaders with influence before you have had to scratch and claw themselves to the top of the influence ladder.

And they did it by first learning the fundamentals. They were students of the leaders at one time too (and still are to a degree, I bet. It's just that now they work alongside them, as before they studied the knowledge that was offered).

When you understand what you're unique selling proposition is, and communicate that message at your blog or website, and have a capture page that you created to send people to and have optins which receive your autoresponders, you're building influence. It's subtle, and you might still be scratching and clawing for a buck, but you're doing the right things to move yourself in the right direction.

Meanwhile, you do what Ferny suggested, you make relationships and refer people back to value - the value you have found for yourself that has helped you move further along the continuum.

When you learn the basic fundamentals, and have the basic components in place on the internet, it slowly becomes easier to decide what value you're willing to give, which is really the promise you can make to yourself about the message you will continually return to, and this consistent message to others will inspire others to join you in that “conversation.”

Slowly, and little by little, and you have to be consistent, that garners influence, and other leaders notice. And all the while, you're still learning and applying the things you learn from the people you choose to learn them from.

Before long, you're completely self-reliant and you're teaching others - education IS influence - even if it's a small group of 10, that leads to 20 and that leads to 40 and that leads to 160...your influence grows.

Eric Walker

90 %

I wish to input my thoughts on the matter. 90% of network marketers don't have a clue what or how to do it. So my thoughts are that the ones who can should and then move them downline to the ones who can not so as to build their business for them, but inso doing will build a greater downline with less drop outs and motivate the downline into believing that they can do it too. They are seeing it happen and will find that their attitude will change from I cant to I can because the people in their d/l will be motivation for them to try harder so as to see more profit and residual income if they push themselves. They also have something in which to show their prospects which also motivates and build their business. I have seen this happen in mine and it not only build your downline but the upline inquires as to your strategy.Try it with one line and you will be impressed.