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Among all of the ways to get free and instant publicity for your site, product, or project, press releases have to be one of the most effective methods. Press releases have been used for decades by anyone hoping to gain attention for whatever they have done, or are planning to do. This method of advertising, and it really is an advertisement, gets your message out to the entire subscribed readership of whatever publisher decides to print your press release. Let's look at how you can submit a press release to reap the rewards of this great tool.
First, and foremost, you must write the press release. It should be well-written and include the who, what, when, where, why, and how of your sale, opening, or whatever else you'd be announcing. The writing should be clear and to the point, effectively using proper grammar. All words should be checked for spelling. The last thing you want is to put out shoddy work that won't make it past the desk of it's recipient. The publisher has total choice in whether or not to publish your press release, so you're going to have to sell him or her on it. If you don't feel that you have the ability to write an effective press release, consider having someone else write it for you. Sure, you may have to pay a fee for the service, but the rewards of a good press release make it well worth whatever you might have to pay.
Once you have the press release written, you will need to know where to send it. To do this you will have to compile the contact information of all the publishers you will want the release to go to. The most efficient way for you to do this is with an online search. Most everyone these days has a website for their business, and publishers of news and other writing are no exception. So get that list together, and send the release to each of them in the format they require. Bear in mind that you may have to alter the document several times to meet the requirements of individual publishers.
You may be contacted about the press release. If you are, answer their questions politely and thoroughly. They may be looking for a little more than what you put in the release, so it is to your advantage to be available for their questions. Once they have everything they need, they will publish your press release and potentially millions of readers all over the world will know about what your company is doing. What better, more instant way can you think of to do all that?
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