Product versus Opportunity
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One of the great debates in the multi-level marketing world is how to introduce someone new to the company. Do you let them know about the product first or about the opportunity to recruit and build a team? While it may be that there is not a one-size-fits-all solution to this question, most of the time it is better to lead with the product.
One of the reasons that a person might look seriously at a multi-level marketing company do so because they don’t like what they do. They don’t believe in the company they work for or what they are doing for whatever reason. You want that person to love what they do. In order to love their multi-level marketing company, they need to believe in the products and they need to be consuming that product themselves. Otherwise, why would they ever want to tell anyone else about the products?
The entire company is built on the product. If no product moves, nobody is going to make money, no matter how big of a team you have. For many companies, autoship, or automatically receiving a certain amount of product each month is the backbone of the company. Most autoships are designed to give your customer (or yourself) one months worth of product. If they don’t love the product, why would they want to commit to buying it each month? If they aren’t using the product, but do commit to autoship, pretty soon they have a garage full of product and then no one is happy.
Perhaps the best reason to make sure you lead with the product is the fact that if your customer loves the product, they are gong to want to know more about the company. Once they find our how great the company is, they are going to want to let others know about this great company with these great products. Their team is born.
This approach is one to use with people that are not familiar with multi-level marketing or have, perhaps, been involved before, but not experienced the success they desired. If you always lead with the opportunity you can set up unrealistic expectations and you may experience much higher drop out rates. People that love the product and have been given a little time to learn about the product are more receptive to the recruiting opportunity and are less likely to drop out.
If you have been experiencing a high drop out rate and would like to keep your recruits, you might consider this approach. What have you got to lose?
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