Promoting Your MLM Online? Define Your Target Market First!

Thar's Gold in Them Thar Hills...if you know where to look!

Ok - You are a Network Marketer. You have a great product/opportunity and you want to tell the world. You figure your best place to start with is online, so you build your own website, begin setting up your own pages on social and business websites, and start pitching, yet all you find are others like you, also pitching their great product and opportunity.

Have you forgotten something?

First, have you considered your target market?

Second, have you considered who else is online?

Let's take you back a moment in American history. In the year 1849, gold was discovered in California, which began the largest gold rush in history. Hundreds of thousands of people with nothing more than dreams, made the perilous trip westward across the country in hopes of striking it rich. However, history tells us that less than 1% of these miners ever did manage to see any profits. So, did anyone actually hit gold? Absolutely! Those that recognized their target market and sold what that multitude of miners needed to make money: prospecting tools:pics, pans, and shovels.

Fast forward to today. There is a gold rush online. We all hear about billions being spent and new multi-millionaires every day. With all of the hype and publicity of of new company launches, and the backing of some of the biggest names in the financial world, network marketing appears to be entering its "golden age".

So millions of new entrepreneurs are jumping online in hopes of getting their piece of the now, global dream. But stop to look around....our market is filled with Sellers not buyers. Most of those people you are spending your time pitching your product or opportunity to, are doing the exact same thing as you...and probably with very little success. The product buyers online are at the Amazons and Ebays, not searching MySpace or the other social networks. Face it, you are a gold miner, among a multitude of other miners.

It didn't take a genius back in 1849 to recognize the opportunities, nor does it take rocket science today. It's right in front of you. You are a marketer, you found a market, now, what do they need? Same as those old miners needed: tools to help their business. People will willingly spend their money if they feel it will help them earn more money. It's simply an investment. Look at some of the most successful people in our industry, and you will see they are the ones providing the tools using Funded Proposals to build their businesses.

What is a Funded Proposal? In it's simplest terms, it is a product and/or service that offers something your target market needs and wants. It draws in prospects, generating "leads" who deliver their money for that product/and or service, creating a revenue stream for the seller. Just like the miners who came into the mining supply store to buy their equipment, a good funded proposal will attract a never-ending flow of marketers to your "store".

OK. But you are an XYZ Distributor, and want to be able to market their great product/opportunity. How would you do that? Let's look at the statistics: over 95% of all network marketers are NOT earning any money in their business. Now, you have a flow of prospects, and buyers, who are using your "tools" and are having success. Possibly earning money for the first time in network marketing. Would these be easy people to talk to NOW about XYZ? Of course. Once you have established that you can help them reach their goals, you have earned their trust. It's all about relationship and list building, but we will leave that for another article.

Keith S. Winn is the owner and CEO of several successful businesses. Keith has worked part-time all his life, since the age of 19, and earned more than full time earnings. He is certified as an Adult Learning Model coach, mentors both start ups and established MLM businesses, and teaches people how to BRAND themselves and use FUNDED PROPOSALS to attract prospects and generate income. He also does regular press releases and interviews on business radio shows. Some of Keith's websites:

http://www.keithswinn.com
http://www.joindirectmatches.com
http://123easymoneysystem.com