Proof That Ferny Ceballos is Santa Claus
This Christmas, I Wrote a Letter to a Ninja Marketer, and He Answered
I am brand new to this community, to this industry, and to this country, to be honest. I'm originally from Sao Paulo, Brazil, and have just recently released my entrepreneurial enterprise in the USA. I found the Better Networker when I bought Magnetic Sponsoring, and as I've come to know, so did most of the networkers around here.
I jumped into an amazing opportunity, but I had no experience whatsoever with Social Media, PPC, SEO, HTML, domains, newsletters, autoresponders, shopping carts, and all that good stuff a decent Marketer has to grasp to succeed. I quickly started studying, and my research took me to several great products I'd love to get my hands on, like MLM Traffic Formula, Traffic System, and the Attraction Marketing Formula course, but I really couldnt.
My most desired material was the Attraction Marketing Formula, for a variety of reasons:
- I had read Ferny and Ray's success story on Mike Dillard's newsletter, and their achievement (to quit a good-pay J-O-B), is still my utmost goal.
- Through all their material, their bootcamp training, and their posts here, I've come to perceive both Ferny and Ray as very knowledgeable, but ACCESSIBLE, Marketers.
- The quantity and quality of the content they offered here at the BN and in their communication - FREE - matched, and sometimes humiliated, high-priced courses out there.
- With all the stuff I have already learned from them, I wondered how much more could they have in that course?
Better Networker Is Santa Claus' Reindeer
Since the beginning, I had decided that if I was going to build a name in this industry, it was going to be through the Better Networker. All of the major players are here, and in one of my first posts, Mike Dillard himself answered!
I could not stop reading, and I tried to post whenever I could contribute with some real value; it wasnt that often, but I really tried. In one of my discussion-reading marathons, I stumbled uppon a post by Ferny entitled An Interview With Google's Brain, where he had not only set a challenge, but the prize was an actual copy of the Attraction Marketing Formula!
I dissected that interview. I was at my J-O-B, so I had to listen to it while doing my regular chores, during my lunch break, just pausing it when my boss came in the room. After listening to it three or four times (its a 40-min interview), without EVER reading a word about OpenSocial, OpenID, Social Graph, and half of the stuff Kevin Marks was talking about, I posted to that thread.
It was one of the first times I posted with the confidence of a leader; and it started an amazing discussion, from which I got out MUCH more knowledgeable than I was. But that post was also - unknowingly to me - my letter to Santa Claus.
All the time while I was writing, studying, and researching, I had the AMF course in my mind. When JonMarc Wright jumped in the discussion, and started adding his angles to the conversation, I felt like I was to be surpassed; I believe JonMarc is an experienced programmer, and quite frankly, his profession requires that he knows about social networking.
So the discussion went on, basically between myself and JW, and I couldn't wait for Ferny's judgement. When Raymond voted for a tied decision, I had my fingers crossed already; Ferny then asked for our addresses, concluding a rather illuminating discussion.
Santa Had Received My Letter!
My letter was on Santa's shop. My efforts had captured his attention and now I was going to receive my own copy of the Attraction Marketing Formula.
Due to the season's high rate of production on his Shop, Santa's delivery ended up being a little delayed. Or so I thought:
All this time, Ferny, the Hwa-Rang-Do Claus, had been secretly holding AMF, so it could be brought along with the regular gifts, and placed under my tree. That is the reason behind the apparently Omnipresence that Ferny and Ray possess:
Ferny Ceballos Is Santa Claus
That is the only explanation for all the great stuff they have on their trainings, for touching on subjects everybody else charges to talk about, and for the guidance they offer here, in the Better Networker.
So for the rest of the year, you should call Ferny Ceballos Santa Claus. Who knows what he's got on the shop for you?
To getting our Christmas gifts out of the Better Networker,
Leonardo Saraceni
P.S - Don't worry if I disappear for a week or so. As soon as Santa brings my AMF, I'll quarantine myself for a while. I'll be okay, I promise.
About the Author: Leonardo Saraceni
Member Since: 10/03/2008
Company: Saraceni Web Solution
Industry: Marketing and Advertising
Primary Web Site: http://www.SocialMediaGuerilla.com


Awesome, Leo!
You deserve it man. You did pay for the course, through your sweat equity and willingness to take on a challenge. It took me multiple listends and talking with Erika personally to figure out what they were talking about. So I'm impressed by your ability to listen closely and learn.
I'm still figuring out how to get JW's course to Japan. :) I should have put a US Only disclaimer in the contest. j/k
-Ferny
LOL
All we gotta do is slap some white beard on him, get him a red outfit, and make him go "ho ho ho" and he can be Santa this at Nordstroms :)
Raymond
I am a little envious
Hi Leonardo,
I have to admit that I am a little envious you got your Attraction Marketing course. I read your Bio and you are very industrious. You deserve everything blessing you have received because what you put into life is what you get back. You are a good example of positive and forward thinking.
All the best success to you!! :).jpg)
Cheers Dorie
Great Story, Leo
This is the kind of story I love to read about. Thank you for sharing this. The fact that you were so passionate about the persuit of understanding Google's brain, and then reporting back in the forum demonstrates your ability to lead yourself. And if you have the ability to lead yourself, the next step is leading others. Best of luck with the AMF course and your business. I be looking for your response and notes regarding the course.
Eric Walker
Merry Christmas!
This is the power of this community! I'm really proud of being a part of the Better Networker, and I'm thankful for Ferny's challenge.
Plus, I think Ray is right, some white foamy beard, a red suit, and Ferny is definitely Santa.
I'll be sure to post my learnings with the AMF course.
They Can't Pay Me Enough...
Nordstroms wouldn't be able to pay me enough to become Santa.
I would consider being the Anti-Santa. Just like Santa except with a black outfit, dark beard and a bottle of tequila.... that might work.
-Ferny
Love the Comparison!
Great little dity! With all the great free content he just gives away I was myself beginning to wonder if Ferny might be Santa:)
The anti-santa??? That's a new one!
Mary
I am a bit ashamed to admit that I JUST read this.
First of all, thanks to Ferny for posting the link to the interview and the challenge, Ray for chiming in and looking cool, and Leo for the quality summary and thoughtful discussion throughout the process.
Second, around this time my broken bones were finally healing from the car accident back in October and as such I had to get back to the stuff piling up work-wise. I had personal marketing projects in the final stages of development, had to get back to some training I was doing with a couple of people on all this fun stuff, as well as having a couple of business clients that needed some tender loving care and hand holding through what was a rough holiday period for many-a-vendor, as well as trying to be a husband and dad and son and brother and my own version of Santa, probably somewhere between the red clothes/white beard thing and Ferny's black outfit/tequila gig.
So I wasn't around much for a few weeks and this post went unread. Anyway, just read it and the comments... Ferny, I can give you a US address if you'd like. Might make it easier? Or a digital copy or whatever would be equally great!
Oh yeah, and Ferny you definitely need to do the Anti-Santa thing, but only if you get some good pics!
jm
I can see the resemblence.
Give him a pillow, a red suit, his aforementioned bottle of tequila, and some makeup and he is the perfect Latinoclause. I can see it know, "What to you want for Xmas" "A Bicycle", "Well, You Get What I Decide, Now Get out of here"'
Great article too, by the way.
Eric McMillan