Prospects vs. Products

Your Products are NOT what you are selling.  I have to tell you, this concept was a really hard one to swallow.  It wasn't that I didn't care about my prospects, but I truly felt that being an 'ingredient geek' was what would 'swoo' them over.

One of my personal Mentors, Dani Johnson, drills into her students: "You must know more about your prospects than you do about your products and you will be unusually successful."

Of course, in retrospect, it makes sense.  But, for the few years I had been working in Network Marketing, I was so concerned about knowing everything, that I got no one.  I wanted to look good, I guess.  I had to know every product that could help resolve this or that.  I had to know how the comp. plan worked.  I had to be able to tell people what services suited them the best and how to sign up.

Now, I have a heart to give, so this was more than 'looking good'.  This was me truly wanting to fix everything for the other person.  The problem was, I didn't know much about the person; how could I possibly help them find the resolutions they needed?  And, what if I didn't know the answer?  Or, worse yet, what if I did?  Well, you know... then comes another question!

What I have learned, working with Dani Johnson and her organization is this:  People are your product.  People are the ones that will ultimately decide if they will buy from you, or partner with you in business.  PEOPLE are the ones with the money.  And what makes you any more special than the competition, or worse yet, one of your own team members?  Your PEOPLE SKILLS!

So, I have taken it to heart.  And I hope that I can help hundreds, even thousands of people learn to take time to get to know your prospects.  Who are they?  Where are they from?  Do they have a family?  What interests them?  What are there likes and dislikes.

And most important of all, to ask them this key question---"WHAT CAN I DO FOR YOU?"

Now that I no longer call leads or prospect strangers, I have to remind myself that I MUST continue this way of thinking.  This mindset.  That, no matter how we have come to interact, my potential client or business partner is more important than my product or service.  Even if they have come to know, love and trust me...they are still the 'product.'

I hope that this was helpful to you! 

Blessings! 

Joy