Recession--A Network Marketing Explosion

Network Marketing: Recession Creates

An Explosive Industry 2008

“Recession causes people to open their minds
to gaining alternative sources of income.”  Lou
Clements, Marketwave Inc.

Network Marketing: Recession Creates

An Explosive Industry 2008

“Recession causes people to open their minds
to gaining alternative sources of income.”  Lou
Clements, Marketwave Inc.

We will examine
the reasons why recession is a great time for networking so you can be in a
better position to discuss them with potential Business Builders or “I
Caner’s”.

1.  Evaluate
History

         
(a)  Recessions:  people experience and
economic downturn…lost jobs, lost earnings, lost hope, lost
security, etc.  Where to turn?

         
1950’s:  early 1950’s, no network marketing
companies worth talking about;  late 1950’s, Shaklee,
Neolife, and Amway all came out from 1956-1959. 
Unemployment rate low in first half (in fact in 1953 it was
an all time low of 2.9%).   In the last half of the 1950’s, the
unemployment rate was highest since the Great Depression in 1958
at  6.8%.

         
1960’s:  early 1960’s all networking continued
to flourish with advent of Mary Kay in 1963, and Avon, Tupperware,
and Fuller Brush all achieving momentum.  Late ‘60’s
saw a great softening in the industry  with no new companies coming
on of any significance.            Unemployment high
in the first half of the decade;  over 2 and ½ million
workers were back to work in the second half.

         
1980’s:  Again we saw the network marketing
industry really flourish in the first half; while in the second
half of the decade, it softened and   many network marketing
“fiascos” occurred.   When networking is soft, people
and companies take more risks.  There were twice as 
many lawsuits in the second half of the 1980’s as were in the first
half. In the first half the unemployment rate reached
its highest level in 40 years at 9.7%.  While at the
end of the ‘80s there were almost ½ the number out of work as there
were in the early ‘80’s.

         
1990’s:  Once again, the trend occurs. 
In the early 1990’s (1990-1994) huge momentum in the
industry, in fact “there was more wealth     created in by way of
MLM from 1990 to 1994 than any other time in  history.” 
Network Marketing Lifestyles May 2000.  From 1996-1999,
we had a network marketing recession.  In the early
1990’s, the unemployment rate was very high and then in the later
years in the  1990’s it hit a 30 year low of
4.2%.

          Why were
the 1970’s an exception?  They really were not but
they played out differently.  It was an exceptional
decade…the first half of the ‘70’s saw unemployment rates
jump.  The attention to network marketing took off but
with all the heightened attention, five times as many lawsuits were
filed from 1970-1974 than all of those filed in the ‘50’s and
‘60’s, and the big one, Amway, which challenged the very existence
of network marketing, lasted until finally settled in 1979. 
This legal dispute of course dampened what
otherwise would have been a greater boom in network
marketing in the second half of the  decade.  In the
first half, recession of ‘73-’75, many MLM companies’ growth took
off.

2.  Where are we
headed in 2008?

          All
major indicators suggest recession:  stock market, credit card
debt, mortgage foreclosures, fall of the dollar against foreign
currencies, company earnings reports across all sectors,
manufacturing sector, employment figures, etc.

3.  How do we take
advantage of this opportunity?

         
(a)  Market health products?  This does not
solve the average person’s perceived need/want. 
Health cannot be a major priority in this time.

         
(b)  Make a shift to support people in building residual
streams of income to empower them to withstand any kind of economic
   downturn.  “Recession causes people to open their
minds to gaining alternative sources of income.”  Lou
Clements, Marketwave Inc. 

4.  What are the
selling points of a network marketing business?

         
(a)  Security (not found in a recession)

         
(b)  Financial freedom

         
(c)  Time freedom

         
(d)  Self-development

         
(e)  Self-employed; no boss so no sacrifice of your own
values;

         
      Creating your own standard for the ethics in your
business

         
(f)  Time freedom

         
(g)  Purpose driven:  helping others with focus
on them

         
(h)  Unlimited income:  no one telling you what
you are worth

         
(i)  Residual income

         
(j)  Dream again

          (k)
Great relationships

         
(l)  Reduce stress

         
(m)  No employees

         
(n)  Tax benefits are terrific

SO, STRAP YOURSELF IN AND
GET READY FOR THE RIDE OF YOUR LIFE!!

MISSION!--Retire in
2008!

Sherri Kirklin

www.plantedforsuccess.com