SEO GOLD: Week 1 inside the SEO Networker Mastermind
Read More: So, I just finished and amazing experience. I have to tell you, my respect, admiration for, and belief in Ferny Ceballos and Raymond Fong has been steadily growing for the last few months, but is reaching an all time high as of tonight.
I am taking their advice on something that has been incredibly powerful to me. Ferny really emphasized it and this is such as key to being highly productive.
“Write while you’re high”
No, I don’t mean what you were thinking, (get your head out of the gutter) I am talking about writing about amazing experiences right after you have them.
This post will be my first installment of 8 weeks of very powerful content for you.
I am taking part of a very special, select group called SEO Networker. We are learning and combining our creativity and brainpower to synergize a great course of powerful content. We are learning the key strategies to SEO especially for Internet marketers in the home-based business arena.
Ferny and Ray both have incredible value to offer, if you have yet to hear of them check out their Attraction Marketing Formula site.
As I go through this, I want to really solidify what I am learning. The best way to learn, in my mind, is to teach. To help me to better learn, and to give you better ideas and content, I want to share some of the key things that stand out to me each week.
This week we really discussed an SEO blueprint and really the paradigm for success that you have to have to make SEO work. There was a ton of valuable content, but a few key things stood out.
1. SEO can work where nothing else does:
Learning SEO and doing it in a profitable way can really make a business work that no one else can with any other method. Most marketers are savvy enough to create a sales funnel that works. But many may run into the problem of having a sales funnel that works, except for one thing. It costs too much to get the visitors there to convert into sales and leads. With the right SEO, one can build a funnel that works and get traffic at a price that makes it profitable where it would otherwise be impossible.
2. To do real SEO is to build a real business asset:
If building Internet businesses is virtual real estate (see my video on virtual real estate here) then SEO is the only way for you to permanently and effectively and quickly appreciate your property. This is one of the coolest things. SEO is true asset development where many other methods of traffic building are only as good as your wallet is full of dollars to give Google. If the Internet is the virtual real estate frontier, SEO is commercial development and the only way to actually “create land.”
3. SEO Forces you to build a real business:
I think it was Ray who said it, but he told me “figuring out the money keywords is half the battle.” This really stuck out big time to me. And it teaches an important lesson. If you want to build a solid online business, you as the business owner really only have to do two things:
1. Define a market who will buy something and craft a product and message specifically for that market
2. Drive as many of that exact type of person as possible to that sales funnel. (Web site)
SEO forces you to truly think through your business before you do it, if you are going to be successful. Other methods of online marketing do as well, but I am willing to bet that any site that is well “SEOed” can easily be taken to the next level with paid traffic with a degree of effectiveness that may not be possible the other way around.
I look at it as kind of a forced, business plan for online business. If you prepare for and do SEO well, you are much much more likely to succeed at other methods of promotion. A profitable SEO plan will be a profitable business plan for sure.
4. Ultimately, Principles govern in SEO:
If spam and crap didn’t work online, I am sure people wouldn’t do it and they for sure wouldn’t have had to make a law about it. SEO though, long term is very simple. Serve people. Give more value than you take and serve your market what it is searching for. That is the ultimate, long term formula for success in any business, and it applies very well to SEO. Serve the searcher. All it really comes down to is figuring out what the people who buy for you are looking for and giving it to them, serve the market and the market will serve you.
5. Optimize for humans not search engines:
This naturally makes sense and is an obvious continuation of the previous point. I had heard this before one time, but I had a lot more thoughts about it going through the call tonight. Ultimately, if you are spending time doing this, it is to get people to take some kind of action. It seems easy to get caught up in tech stuff, but ultimately your success is tied more to your service than anything else. If you want people to buy, you need the right technique to get the right people to your site, but getting them to buy is about them, not a search engine. At the end of the day, Google cares more about what humans think about your site than what their spiders do, so SEO is a long run game, serving the people will stuff you full of cash in the long term.
Well that is all for me. I would love to hear comments and ideas and start discussion about this, the more we discuss the more we learn and grow.
AJ
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About the Author: Andrew James
Member Since: 02/07/2008
Company: Andrew James Inc
Industry: Marketing and Advertising
Primary Web Site: http://www.andrewjamesinc.com
Great Summary...
Awesome summary, Andrew. I'm sure everyone here appreciates you sharing this with them.
Rock on!
Ferny
SEO Gold is Right!
Hey Andrew,
Nice note taking - they look just like mine :-). This is a great idea. I'm going to be looking for your next installment, and perhaps if I see any area that I can contribute, I'll add comments and insights - especially as we get more into the course over the next 7 weeks (or more).
But you covered everything in this one. I'll look for you inside the SEO Networker forum.
Eric Walker (walkereri)
This is great.
As a long time entrepreneur myself I have come to realize that if you're not thinking long term business wise your doomed for failure.This is the secret that most people fail to realize,in my estimation people who chose to become involved with network marketing and building a business online come with a job mentality.Meaning they expect to get paid quickly or get rich over night.
If you're not thinking in long term foundational fundamental terms,its not going to work.This is the way I've approached my offline business,and its the way I'm approaching my business online.Ferney and Raymond have created wonderful resource with SEO Networker one witch I truly believe will be one of the determining factors for my online business success.
Andrew thanks for the article and all the best with your business,see ya around at SEO Networker.
I Couldn't Have Said It Better!
Hey Andrew,
I as well am fortunate enough to be apart of this amazing mastermind! I read your article....and couldn't have put in any better. This course is going to be amazing, and for those who want to take their business to the next level, and beyond this is one tool you definetely want to have in your tool belt!
Jamie Kochan
Thank you for allowing this post
I am delighted that Andrew was allowed to serve as a correspondent. Thank you Andrew for taking the initiative.
This is certainly in keeping with Ferny and Raymond always over delivering to this community and beyond. You guys rock!
Let me know if we could meet in Atlanta
fp
Our first class at SEO
Our first class at SEO NETWORKER Mastermind rocked!!!! As for our one of our assignments….defining our target market… One thing that I have been stuck on is defining just who that specific network of “searchers" aka target market is that I can provide real value to who will ultimately trust me enough to buy what I suggest that will provide me an income.
I also realize that many people are stuck on the same thing. Folks, we all can add value to others on some level but how are we going to do that with clarity and success? What is our motive, our goal, our purpose? What are we passionate about and what authority do we have to say what we are planning to say? How valuable is what we have to say? What mediums and strategies will we use to get our message out there? There are so many more questions, and you just may be stuck too. Then again maybe not, if so lucky you, go for it.
I am very partial to the path of this new paradigm shift in internet marketing and marketing in general and grateful for Mike Dillard setting the stage with Betternetworker where the members exemplify a high level of servant hood, generosity, integrity, transparency,leadership, community and glad it has arrived, it feels safe.
Many people out there are confused, scared, vulnerable, anxiety ridden about the economy, broke, unemployed and so on. This makes them targets for scammers and those who prey upon the weakness of others, more than ever before.
Not if this community has anything to do about it.
Andrew, your comment about writing when you are high on emotion was right on. I just got scammed by a speaker’s bureau and I started writing. I will name them eventually and other scammers (we all should) and expose them in order to protect hurting , vulnerable searchers.
Instead of being mad and hurt by losing $1000+, it helped me define my market a little better. Turning my negative experience around by providing examples of how one needs to be cautious when deciding who to give their money to, who to trust, etc. By elevating the members of this community, teaching others how to ask the right questions, how to detect, understand and guard their emotions, fears etc. BTW if you can get your hands on a book/audio titled BLINK I highly recommend it.
Then on the flip side as they grow their businesses show them how to be careful and mindful of what not to do to harm or scam innocent susceptible people, again much of what is done here in this community.
Ferny and Ray are excellent examples, their team coaching style, skill level, support, connections and materials are superior.
Looking forward to connecting and growing with all the members at SEONetworker and SEO20/20 with Charles Heflin- another awesome dude and supporting the propulsion of this paradigm shift, till next week.
Dr Deb ND
oops!
Sorry Andrew, My title did not appear! it was GREAT JOB! thanks for writing this up so clearly.
Deb
Awesome review
I was also in on this awesome first class. Andrew you summarized it really well and I plan on printing out your article to add to my notes. I am very excited about what Ferny and Ray will be teaching us all.
Sounds like Ray and Ferny are still rockin it
I was one of the 10 in the Traffic Formula Mastermind which lasted 3 months. You'll be in for some solid no-nonsense techniques and business philosophy.
Keep up the good work all, looking forward to more!
Thank-you
Thank-you Andrew for sharing what you learned so far in SEO networker....
most importantly... serve the searcher
I'll be printing and saving your posts as well.
"What you RELEASE from YOUR hand.....
GOD Releases from HIS"
SEO Networker Gold!!!!!!!
Yeah, that first webinar was just the beginning. Ferny and Ray, you guys rock. You really did your homework on this stuff. I had been putting off building my own website for too long. But following your tutorials, I got it up in two days (had to wait for all the DNS, etc. to take shape). And, you don't have to be a rocket scientist to understand it.
It came just in time too, right after the latest "Google PPC slap" against masked sites. I can't wait for the next webinar. Keep it going you guys.
Tony
SEO Rocks
Great posting. You are building a training manual for us.
Great Posting
I wasn't in that first awesome class. But, from Andrew’s explanation of SEO, I understand that it all starts with selecting your niche – people who share your interests - and sharing valuable content to them. Then with time, you will build a relationship with your target market who will in turn follow you, buy your products and even want to partner with you. That is exactly what we learn with Mike Klingler and his high level coaches at Renegade University: Another great training program that allows network marketers or home-business owners to take their businesses to the next level in a very affordable way.
Thanks for sharing Andrew,
Ligia
http://liflecken.marketingmerge.com