Should You Care About Your AVATAR?

           I was so blessed to have had a discussion with Master Networker, Raymond Fong a couple of weeks ago and honestly, prior to our conversation, I thought I had a pretty good idea on who my Avatar is…

           What – or rather who – is an Avatar? Should I care about what an Avatar is? Absolutely!!! Without an Avatar, it will be a challenge for you to succeed in this business…Defining your Avatar is THE key that unlocks major doors in your business. Simply put, an Avatar is your target or niche market.
 
            Right when I thought I knew who/what my Avatar is, Raymond showed me that I couldn’t be more wrong. I really didn’t know my Avatar! I thought everyone who’s hurting financially out there is my target market. 
 
            Raymond reminded me of what I learned at Traffic Formula Live. An Avatar is the embodiment of your perfect prospect. You think this is easy to define? Think again because this is where most people drop the ball in marketing. We tend to cast really wide nets hoping for a big catch. We try to define our “market” which is still rather big. We make the mistake of identifying the group rather than the person. I’ll say that again…we identify the GROUP rather than the PERSON. 
 
           While it takes time and a lot of thinking to identify our Avatar, it’s a step that cannot be taken lightly. Here are some pointers and questions Raymond Fong shared with me which I am not sharing with you to hopefully give you clarity on this very important activity:
 
 1)     What is a common theme going on with your Avatar? What key elements should you      be addressing?
 
2)    Envision that person you are speaking to…WHAT IS HIS/HER PAIN? Sympathize with him/her…make him/her know you understand…”I’ve been there…done that”… How are you going to be able to ease that pain?
 
3)    Your Avatar is the representation of all the ideal traits that make up your perfect customer – that person who would give up anything to get their hands on what you have to offer.
 
4)    Think of your “imaginary friend” – if you had one as a child, if not create one now ;) …speak to that ONE person and never to a group.
 
5)    When you speak to your Avatar, find ways to make him/her feel special and unique…realize that they are craving individual attention.
 
6)    What is their language? How can you connect with them? By speaking their language! What words/phrases trigger a response and make them want to keep reading?
 
7)    Why should they listen to you?   What makes you special from the rest who offer the same things?
 
8)    Name your Avatar…make this fun!
 
9)    Write 10 things your Avatar would care most about.
 
10)What “bribe” or gift are you ready to give to your Avatar, once they take the time to listen or read what you have to offer? Ebook? Audio file? Video Bootcamp?
 
            Alright, time for all of you to get to work! I would love to hear from you if this article has helped you so I can also share with Raymond how his wisdom and generosity has helped you! I am looking forward to hearing about your progress!
 
Many Blessings,
 
Emma ;)
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