So You Think Your MLM Company Is Better Than Mine?

It's a battle isn't it.

Here's a quick test. Go into any network marketing forum
online and ask this question in this way . . .

"I'm new to the network marketing industry and I'm looking
for a good company to join, does anyone have any good
suggestions?"

And then just watch what happens . . .

First of it's going to be the most popular thread in the forum
for about a week or so, and second it's going to be filled with
network marketers jumping to your rescue telling you why their
company is so much better than the next guys, and you know
what?

It really doesn't matter.

Until those in the industry understand that it's not about companies
it's about delivering unique value to your growing and developing
organization network marketing it's going to continue to have a high
failure rate.

If you ever get taught to handle the objection of "why I should join
your business" by your upline by explaining the comp plan and how
great the product or service is do NOT do it!

Why?

It's wrong first off - it's exactly what the other 20 people trying to
get your recruit are doing and that potential recruit is confused out
of his or her mind because of it all.

And it's not really what they are looking for.

Let me explain a little more about network marketing than you might
want to know.

The industry is great. It allows average everyday people like you and
I do achieve extra ordinary things and grow into the people that deserve
it, but when we start, we're not extra ordinary, we just have a hope.

And we take a MASSIVE leap of faith.

We join a business and we say "Just tell me what to do to make money
so I can get off sickness benefits and I'll do it."

Not wrong, but dangerous because we take a leap for a second and
then we revert to the old J.O.B. mentality.

"Just give me a job I can do that will make me money and I'll go do it"

Is what they are really saying.

And so what most sponsors do is they give their recruits exactly that
. . . A job.

And the worst job in the world at that; Call a bunch of people you don't
know and read a some script to them and take what comes at you.

Yucko!

But we happily oblige, and for most that job never pans out.

The danger is . . .

We try to build the company up into something irresistible that our
prospects can't help but to join and in the process diminish ourselves
into obscurity.

Very dangerous because this leaves the prospect choosing between
companies, something we have no control over when, in fact, we
should be making them choose US, something we have complete
control over.

When they choose YOU you can win a lot more than when they are
choosing between corporations.

Think back . . . Why did you join your company?
 
Was it because of the company OR the person in the company that
was going to show you how to use the company as a vehicle to your
life's dreams.

Most of us choose a company for the second reason whether we
consciously know it or not and it's why we should choose a company
in the end anyway.

A network marketing company is only as strong as it's leaders and a
leader is only as strong as his or her leaders.

And what leaders do is they take the choice of choosing the company
that a prospect joins away from the technical aspects of the company
and make their prospects decided whether or not to choose them.

And when they think from that standpoint most of the time they turn
into top recruiters.

People choose people NOT Companies.

Make your prospect think about joining YOU instead of your company,
almost as if the company could be anything - it's just some thing in the
background that you are going to use to help THEM achieve their most
exciting dreams, and once you start doing this you'll start recruiting more
people than you can handle.

As an industry we MUST get away from diminishing ourselves and building
up our company and start to do the exact opposite.

But don't wait for the industry to change. Start the Change Yourself.

===========================================
Cristina Munoz runs the QuoteDiva.com & DivaMarketingTips.com,
your source for inspiration, information and ideas about marketing
and working from home. She lives in Woodend, Australia, with her
partner and daughter, where she has worked exclusively out of her 
home since 2001. Visit: http://www.WhoIsCristinaMunoz.com
For her Free Online MLM Success Tips send a blank email to:
onlinemlmsuccesstips@getresponse.com