Why Bother? Part 2 of Seth Gordon

Guy goes on a sales call. After a while, the purchasing agent says, “Are you trying to sellme something?

”The salesman hesitates, then stammers, “Well, no, of course not… I’m just trying totalk with you….”

Understandably, the purchasing agent is incensed. “If you’re not here to sell me something,get out and stop wasting my time.”

Sometimes it’s hard to embrace the fact that, yes, you are trying to sell something. Itmight be a product or a service or just an idea. You might be trying to raise money foryour university or help a battered woman find the nearest shelter. But you are tryingto do something with your Web site. If you’re not, get out.

So what are you trying to do? Have you got real clarity among the people on your team?A Web page isn’t a place the way Starbucks is a place. A Web page is a step in a process.The steps on the stoop in front of your house understand (if steps understand anything)that they exist in order to get you up or down. If you asked the architect what anyparticular step is for, she wouldn’t hesitate. The answer is obvious. The purpose of thisstep is to get you to the next step. That’s it.

When people go to my Capture Page I am selling an Idea an Idea that people will teach you online skills for free.  To sell you the Idea that there are people that care enough to do that.  And that you can make money doing that.  And I am there to see if that is something you are comfortable with.  And want to become a Collaborator with me. 

YOur friend for Life

Juanita Waterman

Collaborate with me here http://JuanitaWaterman.com