Reality vs. Opinion

    This approach has existed for decades when entreprenuers excitedly set out to seek new clients for their business.  But is the substance behind the reality truly hard core, or is it some one blowing smoke?  When being introduced to to something new, businessmen have always "pulled out all the stops" to get their client to say "yes".  Close the deal - on to the next one.  That's been a credo for businesses for decades.  Many companies have started up and closed their doors after a few years in business.  Why?

   The reality is - does the company truly have what you're looking for?  Does its' products or services really have a 100% money back guarantee with no questions asked?    Is the reality of the products based on the company's findings, or an outside independent research firm with high standards of accountability?  Can the endorsement of an outside agency provide enough positive information to erase any opinion from the new client?

   Can someone provide a testimony based on their experience of using the product or service?  Testimonies are verbal and visual affirmations that have happened when using a particular product or service.  The more testimonies you have, the stronger your reality (and less of an opinion from your client).  Like a court room lawyer who brings witness after witness in front of the jury, the stronger he builds his case.  If hundreds of testimonies are provided to the new client the less likely they will hold on to their opinion.

   Opinions are just what they are, an opinion.  Providing  information based on solid scientific evidence, Reality trumps Opinion everyday time.