Customer Loyalty Won with Good Communication
Read More: Customer loyalty in this age of instant communication is earned by how you are able to convey your 
ability to deliver old fashion service and guarantee customer satisfaction. You as a business owner, can
make sure your customer understand the benefits of the ease and comfort of doing business with a known supplier (you) who always delivers as promised.
Using the tools of new technology goes a long way to help you get that message out. It is true that you lose some of the attributes of face to face conversation such as body language, eye to eye contact, a firm handshake. Or do you? Actually, video marketing online can bridge the gap in personal contact to a point.
Still, talking and listening can still happen with the use of internet marketing, with the use of the keyboard according to Julie V Watson in her book, Great Tips For Your Small Business.
Good Communication with Internet Marketing
If you are brand new at selling on the internet, remember that the process of getting really good at what you are doing is similar to the stages of your training in person to person marketing.
Remember the days when your marketing presentation was not as polished perfect as you would like? Your sponsor or mentor was there to encourage you to do your best, be yourself and learn from the experience.
The same is true on the internet. Your first work in creating content is not going to be picture perfect. Your internet presentation cannot be developed if you don’t get started with communication with technologies. There is training for all of these tools at Renegade University, you can learn them at your own pace, don’t limit yourself at all and above all, be yourself.
Three Tips to Remember
1. Focus on what your message will be, be thoughtful in what your key points will be and “say” them well in your content. Make sure your message targets the market you are reaching out to.
2. When you are writing, be current in what is happening in your industry, in the community of 
people you are writing to. Your language will reflect the fact that you are keeping up with the 
newest trends in your field. That is important to your customer. When you are able to educate your customer on something that updates them to the product or service they are purchasing. You are adding value to them. Your marketing is not always about selling something; it is about building your relationship with your customer. This customer loyalty will repay you with repeat business.
3. In your sales materials online, in your capture pages it is very important to be clear about what exactly you are offering to the customer. Do not have hidden charges to be discovered later, or you will find your customer going to another supplier.
Making New Friends with Your Customers
Your customer loyalty will be developed as you move forward, have fun, be consistent with the effort to put yourself forward on the internet with good communication through the written word and video when you are ready.
Don't think that all your marketing begins and ends with the Internet. At some point, you will have to pick up the phone. This should be much easier when you know that the person on the other end wants to hear from you. You have earned the priviledge to enter this person's world by your connection online. Enjoy the moment.
The old adage that says something like this, " keeping a happy customer is easier than finding new customers" is time tested and true. Now we have to do our part.
If you are a newbie or smart beginner in internet marketing looking for more instruction on the process check out Renegade Professional News.
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Pat Campbell is a Renegade Professional and Super Guide. She has learned Attraction Marketing with Mike Klingler since 2002. Online Attraction Marketing has been a breath of fresh air after years of cold calling, return calling with poor results. Pat is an RN and knows the effort it takes to juggle your passion around fulltime day job commitments and life. It is exhilarating to develop strength and skill set within you. Learning can begin for you at Renegade University.
Views: 480 | 
Comments: 12 
About the Author: Pat Campbell
Member Since: 06/30/2008
Company: Mannaprise Global Inc.
Industry: MLM
Primary Web Site: http://www.campbellpat.com
Online Customers
With so many more people shopping on the Internet, following your advice here will go a long way toward keeping those customers from leaving and going elsewhere.
Keeping up to date with the latest in your niche is SO important, like you said.
I think, though, the most important thing you mentioned here is communication. That is key with any relationship and that's what we are doing. Creating relationships with people with whom we can then assist in some way.
Great article!
On or Off Line.....
Online or off, communication and relationship building are the key factors in a successful business. With proper "training" - such as found with Renegade University - this becomes a natural skill. Wonderful article Pat, thanks for sharing.
It's All About Service
I've noticed more and more that serving the customer is falling by the wayside in many stores. Now whether this is because they are short of staff or just don't care, is another topic for discussion.
That's why service and communication with your online visitors and clients is so important. People want to feel important and if you don't do the job for them they will find someone who will.
The advice you give here, Pat, will go a long way to keeping those prospects glued to you.
The customer is your Boss
One of the great things about having your own business is that you don't have a boss or supervisor breathing down neck 8 hours a day. As an entrepreneur we keep our own time schedules and basically work when we want, as long as the job gets done.
But we also realize that if we want to stay in business customer satisfaction is a must. And the only way to provide good customer satisfaction is threw good communication skills.
So whether your calling your customers or as I like to do stopping by just to say hi and see how things are going with the service. You've got to keep the lines of communication going.
There should be no reason for a customer canceling service or not being happy with your products, especially with all the tools we have available at our disposal via the internet, e-mail, smart phones etc, Nice article Pat thanks for sharing.
Friends and loyalty
Thoughtful, current and clear. Great tips for good communication. amazing how communication is the key to just about everything.
thanks
Having a Customer Driven Philosophy
Knowing your customer, understanding your customer, managing customer service are what separates many businesses from success and failure. Like you said Pat, if you are able to "communicate" better with your customer you will create that "win win" business for all.
Thank you always for the great reminder of why and for whom we are in business.
The Customer...
Pat,
Your right on target, when you speak about the customer. Because that what leads the business. No matter what business. Pat, you have given some great tips we can all use.
Donna Wells
Building Trust.
Hi Pat,
Great article. Like you said, there should be nothing hidden in your communication with the customer. Everything should be above board.
It's all about adding value to the customer, building trust, and slowly building a relationship.
Even though you may be marketing online, using the telephone is so important. Because of your written communication with them online, they already know you and are excited to hear from you.
Customer is King or Queen
Pat
Thanks for reminding us about making friends with our customers. Your three tips are helpful. It often forgot when the internet is the interface with our customers, that they are the most important element in the business transaction.
Keeping Customers
Pat,
If everyone followed your advise on customer service, we'd have so much less trouble in sales. I see little effort being but into treating customers like we would want to be treated. When, I do find someone who caters to the customer and not their own pocketbook, I see a successful business. Thanks for the great tips that could mean so much for our business long term.
Comments appreciated
Thank you to each one for your added insights to the importance of customer service.
Clear Communications
Pat,
Wonderful article to remind us all to be clear on what we are offering and saying. A unclear message keeps customers in the dark and does not help them in a productive way. Being supportive and providing excellent customer service can only make your business grow stronger.