Are You Acting Like a Secret Agent in Your Network Marketing Business?

The times where people thumbed their noses at a network marketing business are behind us. As a matter of fact the network marketing business model is getting more and more exposure around the globe. And in light what just happened on Wall Street lately it’s really a good thing too. People need to be made aware that there is still an opportunity to create a great lifestyle regardless of the economy.

So, why are there still so many network marketers out there acting like secret agents around their friends, family and others in their circle of influence? Why are so many still not sharing the fact that they own and operate a network marketing business? Maybe they feel that they won’t be taken seriously by those closest to them.

But just think…would you spend a lot of money opening up a beautiful restaurant in a prime location, serving the most delicious food and then not tell anyone that it even exists?

I don’t think so. I bet the first people you would tell would be your family and friends. Right?

I know what you think now. “But, my sponsor told me to make a list of friends and family and I did. Then I approached them with my business opportunity and now nobody is talking to me anymore.”

Trust me, I know the feeling, and so do thousands of other successful network marketers. It’s a typical mistake people new to the network marketing industry make.

Here’s what went wrong ….You “approached people with your business opportunity.”

To stick with the above example of the restaurant that would be the same as asking people to partner up with you in the restaurant business.  But they don’t want to buy a restaurant franchise they just want to enjoy great food.

Instead you should have approached the situation this way…

“Hey uncle Marty, I just opened up a new restaurant downtown. If you know anyone that likes a great barbeque would you mind sending them my way?” Uncle Marty might say, “Hey, I like a good barbeque. Where’s your place located?”

Don’t pitch your network marketing business,
ask for the referral instead.

Here’s another example, relating more to a real network marketing business situation. Let’s say you are marketing a natural product that helps people with high cholesterol. The conversation then would go something like this…

“Hey uncle Marty, I started a new business marketing a natural product that helped me lower my cholesterol. By chance would you know anybody who might be interested in lowering their cholesterol?”

This approach takes the pressure off both of you. Uncle Marty doesn’t feel like he’s being pitched so he doesn’t put his guard up. Instead he’s listening and maybe already thinking of people he knows. And you feel more at ease because you are just asking for a referral.

There really is no need to act like a secret agent because of fear of rejection.  As a matter of fact doing so might cost you a great deal of business.

Did you know that every person has a circle of influence of around 250 people?  This is how many people usually attend a wedding or a funeral.

I actually put this number to the test, because I thought, like so many, “There’s no way I know 250 people.” So I sat down one day and started writing down the names of people that I know …and, who knew me by name as well.

I was really surprised when I came up with a list of 265 names right off the bat without even trying.

So I bet you a soda pop, if you sit down and do the same thing you will come up with at least 250 names as well. How many of these people know what you do? Seriously?!

Takeaway: Start working on that list and let everyone know what you do. Tell them that you are running your own network marketing business. However, stop pitching and start asking for referrals instead. You may be surprised about all the business coming your way.

To Your Success,

Ilka Flood
The Enlightened Networker

P.S. May I ask you a small favor? If you enjoyed this article would you be so kind to tweet it and share it with your friends on Facebook? Thank you ever so much!