Becoming A Sales Champion: How to Use Online Tools to Build a “Sustainable Sales-Funnel”

There is no denying it. The Internet has quickly become the weapon of choice for those seeking success in the high-stakes world of Professional Sales.

Whether you are selling for a multi-million dollar corporation, a “Mom and Pop” operation, or you are simply a home-business owner looking to build a long-term residual income, there is one thing for certain in the art of sales which will never change. Your sales funnel.

Your ability to build and maintain a healthy and “Sustainable Sales Funnel” is the key to becoming a true Sales Champion.

It does not matter what product or service your business is selling. What you have to offer your customers or how you offer it to them makes no difference.  Whether you employ “old-fashioned” telemarketing techniques or cutting-edge Online Auto responders, the Sales Funnel is your life-line in any sales oriented business.

What is a Sales Funnel?

Simply put, a “Sales Funnel” is the process by which you or your organization gathers sorts and processes the incoming supply of qualified prospects, ultimately converting them into satisfied, paying customers.

Picture the sales process like pouring water down a leaky funnel. You direct the water – your prospects, into the top of funnel. The only useful water – your sales, is that which reaches the spout.

A well planned “sales funnel” acts as a sieve, directing qualified purchasers through the sales process. The funnel will filter out less-qualified prospects along the way, leaving you with only the most qualified and motivated buyers.

Into the top of sales funnel enters a mixture of qualified and unqualified prospective customers. Less-qualified purchasers drop away at each step of the evaluation and purchase process. Approaching the bottom of funnel, the smallest part, you will be left with the most qualified prospects.

Ultimately these prospects will become customers, passing through to the final stage of the funnel. Account maintenance.

Utilizing today’s “social-media marketplace” will save you valuable time when building your “Sustainable Sales Funnel”.

Unless you have been living under a rock on the dark side of the moon, certainly you have heard how businesses are now utilizing Online social sites like twitter and facebook to generate more sales. You have also probably realized the value in “socializing” with your prospects and your customers.

It does not matter whether it’s, face-to-face, business-to-business, door-to-door, telemarketing, or straight across the board Internet Sales, it is true. Before your prospects will ever consider purchasing anything from you, they are going to have to know, like and trust you. This is why modern social networking sites have become so valuable in building a sustainable sales funnel.

Any true sales professional knows how to utilize these sites to constantly be pouring new water into the funnel. A real sales champion will learn to leverage these Online tools, combining them with good “old-fashioned”, follow-up techniques, constantly tapping into new gurgling, springs of prospective customers.

Remember, despite the modern era of Online Social Media Marketing, sales is still sales. Selling, to some degree, is still a numbers game.

Let’s face it. Regardless of how popular you become, how many folks are following you on twitter or becoming your “fan” on facebook, if you are in Sales you will always have to process a big heaping pile of No’s before you ever hear a single Yes.

This is the simple fact of life when you are in the profession of sales.

Whether wrangling in 6 figure commissions on high ticket items, or your just keeping up with your “weekly numbers”, or maybe simply building residual income with an active down-line, always remember, A sustainable sales funnel is your eternal spring of life. Never neglect it. Constantly strive to pour new water in and your thirst will ultimately be quenched.

When you are ready to learn more about how to maseter the Art of Sales and what it takes to become a true Sales Champion, contact me, Mitchell Dillman at http://mitchelldillman.com or email me at dillmanpro@gmail.com. I'd love to hear what you are thinking. Leave your comments below.