Big Blue Creatures Tell the Story [Marketing Lesson #1 of 7]
Notice how my 'backstory' always comes first...
I used to be a Network Marketing "junkie."
Jumping from one company to another.
Thinking that the grass was always greener.
Kept me broke for a while when I didn't know any better.
The pain was enormous.
Behind in bills.
Up to my ears in debt.
Constant stress & worry about how I was going to keep my head above water.
I was in Home Business Hell...
But then I realized that 'those who last, always finish first'.
And... Sophia & I changed up a few KEY strategies that we were using to build our business.
As a result, we went on to make millions once we picked a company and stuck with it.
It wasn't even in MLM that we made this money.
It was AFTER MLM that we finally learned what we were doing WRONG all those years.
- Making our list.
- Pitching family & friends.
- Cold calling leads
- Handing out brochures
- Passing out CDs & Business Cards
But although we left MLM and started a new business with a completely different business model...
Here was the PROBLEM (and it doesn't even matter which home business model you use)...
THIS applies to EVERY model.
We thought everyone wanted and needed our product.
So we wasted a TON of time, money, and energy on people who didn't want, didn't need and couldn't afford it.
Of course, for the right product, the right person always finds a way to come up with the money.
But most of the people we were talking to weren't even the right people.
And THAT was the problem.
Because when you think that EVERYBODY is in your target market, you market to everybody.
But when you market to EVERYBODY, you really market to NOBODY.
Because you are too vague.
Your scope is too wide.
Your message becomes weak and doesn't have an impact.
It's like the difference between shooting with a shotgun and a rifle.
When you shoot with a shotgun, the tiny pellets (called 'shot') sprays very wide, which means you don't have to be very accurate to hit something, or someone.
But you see, the further the distance that the 'shot' travels, the less of an impact it has on it's target.
Which is why hardly anyone we spoke with, was interested enough to be committed.
When you use a rifle, you get one bullet, one shot and a very direct line of fire.
Sure, you may miss sometimes, but when you get good, you don't just hit your target, you destroy it.
And this is how you must market.
You've gotta clear the path to your target, before you start shooting.
So, how do you take this information and turn it to YOUR advantage?
Well, first things first.
You've gotta KNOW who is in your target market.
You've gotta KNOW who is already looking for what you offer.
The PERFECT prospect, ready to buy what you're selling.
Because it fills a need of theirs.
Solves a problem.
Presents a SOLUTION.
In other words, know what's already going on inside your market's head, and just simply 'join the conversation'.
This is the KEY [I'll come back to this in a minute].
Now, if you remember the movie, 'Avatar', some pretty slick scientists figured out a way to combine the mind of a human, with the body of a big blue creature.
For the movie's purpose, a human mind PLUS this big blue body = the perfect combination necessary to befriend the Omaticayan people of Pandora and become one of them, by living with them and learning their ways.
The reason the scientists wanted to do this, was to amicably get the Omaticayan people to move away from their land so that the scientists could mine it for diamonds.
Well it's no different with your business.
You've got to befriend your target market.
Get to know them.
And learn more about your prospect, than your product.
In your Marketing Business, this is called creating an 'Avatar'.
In other words, creating the ideal or perfect 'Prospect' for your business.
By doing this, you will know exactly who you are marketing to.
This way, when you shoot, your chances of hitting your 'target' are 100x better, which will not only save you time, effort, energy and money, but...
Make a WHOLE Lot more for you.
Here are 4 Questions that you must answer when creating your Perfect Prospect's Avatar:
- Who are they?
- What do they do?
- What do they want?
- What is stopping them from getting it?
This is one of the most important KEYs to successful marketing.
And exactly how successful marketers can work less, and make more.
Because they don't spin their wheels wasting their time with the wrong people.
In Marketing Lesson #2, we'll talk more about how your Message to Market Match...
Keep your eyes peeled for it in the next few days.