The Dog Who Chases Two Rabbits

  Written by Bob and Anna Bassett on Feb 25, 2010 10:01 am

Read More: Prospecting

There is a popular belief among some networkers that multiple streams of income is a good idea, and that we should be working more than one MLM business.

We disagree.  Most people who try this end up with "multiple streams of outgo!"

Art Jonak says, "In my entire career in network marketing, I have never seen anyone working two MLM businesses go to the top of the pay plan in either one."

And listen to what George Fisher says in this interview:

http://www.youtube.com/watch?v=Q_1NSrxrN0I

If you make a collection of businesses, you will be wasting time and money looking for more and more opportunities.  Your prospects will see you as weak in many areas instead of strong in just one.  You are wiser to do your research, choose the right opportunity, and focus on building it.

We all know the old saying about the dog and the two rabbits, but we would add a little something ...

     "The dog who chases two rabbits goes hungry, and looks silly while starving."

This is because of what it does to your credibility. If you have to work two businesses, your prospects will think that neither of them is any good. They will also fear having to work more than one business themselves.

It's probably not this mathematical, but we think that if you work two businesses, your credibility is cut in half. Three businesses cuts it to a third, and so on.  The result is no trust, no loyalty, no network.

To learn how to ask the right questions and pick the best rabbit for you to chase, start by clicking here.

Bob and Anna

PS  To see a hilarious pic of a two-headed dog, visit http://togethertothetop.com/?p=61

 

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Member Since: 03/31/2009

I'm a Distributor For:: Vitamark International

Other Company: Together To The Top

Industry: MLM

Primary Web Site: http://www.TogetherToTheTop.com

Comments

Perfect analogy!

I used to think "multiple streams" was the only way to go in ALL business endeavors, but I have recently "seen the light." Multiple streams only works for completely passive income such as investments (i.e., stocks and bonds). For all others: FOCUS until your eyes cross! Thanks, Bob and Anna for reinforcing my new understanding. :-D

Lyn Mullins — Thu, 02/25/2010 - 10:40am

Thanks Bob and Anna

I appreciate the Article and you.............Your friend, Jan

Jan. Knutson — Thu, 02/25/2010 - 11:12am

Thanks Bob and Anna for

Thanks Bob and Anna for writing this. Unfortunately many networkers do this. I always think "If you are successful in 1 company WHY would you want to join another?" You have too many focuses and can't make them work properly. Thanks for sharing! : )

Stefanie Sanspree — Thu, 02/25/2010 - 11:21am

Whats even funnier

Watching a dog run in circles, trying to catch up to its tail. I see people doing that all the time!

Paul Murphy — Thu, 02/25/2010 - 11:28am

Multiple Sources Of Out Go~

I was victim of this chaos for a couple of years and I never felt so torn. The biggest thing is lack of credibility.... which company do I build? This is the best deal, oh, wait a minute, this company is the best thing next to sliced bread~ Talk about living in craziness... Excellent article, you are an incredible writer!

Jenny Wudtke — Thu, 02/25/2010 - 12:29pm

Thanks Bob And Anna

Funny how many people think Multiple Streams is the only way to go. My guess is the only one's making any money with that approach are the "Heavy Hitters" and using their "Recruits" for Batting Practice by having them join one new program after another. So happy I no longer play that game.

Zelphina Pierson — Thu, 02/25/2010 - 1:31pm

Confused about the definition of Multiple Streams of Income?

I don't believe anyone is talking about joining two opportunities although anyone that promotes multiple streams of income can correct me if I'm wrong.

What they are referring to is - wait - a story might tell the tale better. A business in town sells gas (primary business) and he was an astute businessman who realized that people buy a take out cup of coffee when they are going somewhere, so he added another stream of revenue to his gas business and he started selling coffee. That worked so he added chocolate bars and then cigarettes to the plus side of the ledger. Then he really went out on a limb and brought in movies to rent, thinking about the tired moms and dads, stopping for gas before they go home, picking up a movie to keep the kids quiet while they make supper. Kaching !

Thinking way outside the box he brought in a propane tank so he could fill up barbeque tanks for people. Kaching ! Today he stocks groceries too ! What a brilliant business man.

Every stream complimented his major business without him even once neglecting his gas tanks.

A business man who earns money from the very things people want.

Do people accuse him of being a heavy hitter, batting practice, greedy, he doesn't care about his customers/clients type of person??

If you thought about it a bit you don't begrudge him from making a profit so why jump all over those who run their business like a business instead of a volunteer group? Doesn't make sense does it?

Joyce Penner — Thu, 02/25/2010 - 2:48pm

I Totally Agree !

If the company you are in doesn't have a pay plan that is lucrative enough in and by itself, I suggest you look for one that does.

Steven Squillace — Sat, 03/20/2010 - 7:50pm

It makes total sense!

Thanks Bob and Anna,
Your analogy helps put it all in perspective. Thank you.

Timothy Burns — Sun, 03/21/2010 - 6:58am
 

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