What's Missing in Network Marketing

If network marketing was a job, most of us networkers would be fired. Happily, network marketing companies are very patient, and don’t fire their people for poor performance.

But imagine turning up to the first day of a new career, and the job description was…

1. Get a dream and set some goals
2. Work on your attitude
3. Get motivated
4. Build a strong belief in yourself and business
5. Be positive

What would the picture look like? I’m thinking the economy would be quite dismal. There would be a lot of positive, motivated people, but with no money.

It just won’t work. It doesn’t make any sense.

In my first job at McDonald’s, they taught me how and when to push the buttons, how to shake the fries when the beeper goes off, how to wrap the burgers. This is what I was paid for.

In my first and only professional career as an engineer, on my first day, they put me on a week long training course to learn how to use the simulation software that I’d be operating. This is what I was paid for.

I was taught the necessary SKILLS to do the job.

Yet, the only skills most network marketers are taught are how to set goals, how to be positive, how to get motivated, which would great if companies paid us for doing that, but they don’t.

Make no mistake: dreams and goals, a good attitude, a strong belief are all very important traits to have. I’d much rather work with people who have these traits than without.

Reaching high levels in network marketing, just like any other business or sport, is 90% mental. But mindset alone, won’t produce results.

Let me give you an example…

The famed tennis player, Roger Federer, has the whole mindset thing pretty much worked out – or at least he used to. He never gets too emotional on the court. He’s always cool, calm and collected.

You can develop your mindset to the same level as Federer. But unless you’re skilled at tennis, Federer will thrash you all the time – no matter how big your belief.

For most people, KNOWLEDGE and SKILLS are the 10% that’s missing in their network marketing career.

My business turned around when I began to learn the two most important skills in this industry: COMMUNICATION and INFLUENCE.

Every leader in network marketing, whether they’ve built their businesses offline or online, has mastered the art of communication and influence.

There are many, many ways to do this. You can do it in person face-to-face, by speaking to a group of people, through audios and videos, through writing and blogging, which has suited a shy guy like me greatly. Whichever way you choose to do it, the principles are the same.

It all comes down to understanding people.

Network marketing is a people business. People skills are what’s so desperately missing in this industry.

Learn what motivates them to take action, and apply them to your business. Also learn what turns people off, so that you know what not to do.

In this business, manipulating prospects to join you will never work in the long term, because people will only join and remain with those who they know, like and trust.

The people skills you get, the more prosperous you will be.

Here’s a great place to start…

To Your MLM Success,

Wayne Wu

Looking for success in network marketing? I struggled for 2 years before stumbling upon the right answers. Let me freely share them with you.

Original article: What's Missing in Network Marketing posted at The Profitable Networker.