Subject Line Tips by Craig Garcia (Continued)

Angle #3: Create a sense of urgencyYou do this by either limiting time (e.g., “Mary, just three days left”) or quantity (e.g., “David, last 50 copies available now”). This approach works especially well when you’re creating a follow-up mailing - and it’s a great way to motivate people to take action now! But don’t overdo it… creating a sense of urgency too often can be a bit like crying wolf, so use it carefully and sparingly. Angle #4: Emphasize how the reader will benefit from reading your emailOut of these four angles, you’ll always be most successful if your subject lines state a clear benefit and tell the reader exactly how they’re going to save money, save time, or make their life easier by reading your email (e.g., “Christina, save $25.00 or more every time you fly”). If you can state a benefit AND create curiosity, so much the better! The key to writing benefit-laden subject lines is to consider your product or service from your customers’ point of view. Write subject lines using these angles - particularly ones that emphasize benefits - and we guarantee you’ll dramatically increase the number of people who open and read your emails…  … Making your email marketing strategies priceless!Sincerely,

Craig Garcia