Subject lines Tips by Craig Garcia (Continued)

  Written by craig garcia on Oct 23, 2008 12:48 pm

Read More: Copywriting  |  Marketing

Angle #1: Make an announcement or share news

People want to be the first to find out new things - especially if your site covers a specific industry. The news could be about your site (e.g., “Lana, we’d like your feedback”) or about the topic of interest (e.g., “Michael, here’s a new back exercise”).  Angle #2: Make the reader curious You can do this by suggesting the reader is missing out on an important offer or piece of information (e.g., “Chris, are you making this common mistake?”).It’s important to leave something to the imagination when using this technique, usually by posing a question the reader can’t ignore. Sincerely, Craig Garcia

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Comments

Thanks for sharing

Craig,

Great advice!  I always appreciate seeing leaders share their expertise on here. 

Thanks

Willy Nelson Jr

Willy Nelson — Thu, 10/23/2008 - 1:03pm
 

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