Successful Leaders Carve out their Niche
There are many important qualities to being an effective leader in the network marketing industry. One key to success is the ability to stand out in the crowd. With the onset of the attraction model of network marketing, it now more important then ever to carve out your area of expertise. This article will review why this is so important, some ideas to consider and methods to keep current with your specialized areas.
Why Specialize in Network Marketing?
If you don't specialize, you will blend in with everyone else. You cannot be everything to everyone. As a leader, when you carve out your nice, you are able to attract prospects who are searching for what you have to offer. It is a big misconception that you will loose out on opportunities. This is simply not true. The last thing you want as a leader is to become generic. Think of the generic, cookie cutter methods of MLM in the past. How effective was that? We now know more effective methods that will allow us to let our passions to shine through. When people see this passion, they are drawn to it. Think of significant leaders you may have encountered or have seen in the news. They typically stand for something and promote what is important to them. If network marketing sucess is desired, leaders in the industry must also do the same.
Ideas to Consider
If you are not sure how you want to carve out your niche, start with what you are passionate about. Think of how you can apply this to your business. Think about your strengths and link them with the methods utilized in the attraction model. Maybe you can be known as the Social Media go to person or the expert at article marketing. Don't be afraid to get creative. It is well worth the time to invest in this area. Make a decision that you are happy with and are passionate about. Make it something you want to learn more about so that you can continue to provide value to others in this area. A good resource is Ann Sieg's Attraction Marketer's Manifesto. She provides a wealth of ideas on how you can create your own specialty. Have fun with this process.
Keeping Current with Your areas
Once you find your niche, it is important for leaders to keep current with their specialty. You want to continue to provide value and solutions. Google Alerts is an email notification tool that can keep you up to date on the latest search results for the topic of your choice. You can also book mark these sites for future referrence. Of course there are books, magazines, ezines and articles that can help keep you current as well. Make connections with other leaders who have similar passions. Develop a mastermind group with these leaders and share ideas and innovations. keeping current will help you to provide value, provide solutions and be prepared for what the future holds in your specialty.
Choose your niche, have fun, keep current, and you will stand out as a network marketing leader.