Learn How to TRIPLE Conversions of Prospects to Customers
One of the objections many business owners have about using direct marketing is time. Many say they do not have the time to implement it. Read this post as you will learn that a great deal of this marketing, from lead generation to follow-up, can be completely be automated.
Regardless of what business you are in, what you sell, or how you sell it, making a sale is essentially a multi-step process.
Customers come from leads that are ready to buy and leads come from interested prospects.
If you fully grasp this approach, you will be ready to change your perspective of how much time you spend on your business rather than in your business; meaning that you will quickly find the time to implement marketing technology systems.
Based on a recent 2 year study by Interactive Advertising Bureau (IAB), if a business uses multiple channels in an effective way to connect in intelligent ways with the right WHO, you can TRIPLE, yes TRIPLE the probability of converting a prospect into a customer.
Based on this discovery, it is clear that all savvy marketers need several automated moneymaking systems. These include:- Internet Marketing Systems;- Stay-in-touch Broadcast Messaging Systems;- Toll-free Recorded Messages; and- Automated Webinars.
After you capture contact information of a prospect and they are in your leads list, you can use the broadcast messaging, the recorded messages, and the automated webinars to connect in intelligent ways so you can TRIPLE the probability of converting a prospect into a customer.
The rest of this post will provide an overview of automated webinars as they can be your cash machine.
Automated webinars, sometimes called evergreen webinars, are valuable to your marketing because they:
- Increase credibility and price elasticity: automated webinars allow more time to build rapport, share your story, and tell your prospect ‘why you’ enabling you to sell bigger ticket items.- Educate prospects: use the automated webinar to do the heavy lifting of educating your prospects which is so key in complex and high-end sales.- Ratchet up conversions: while a good direct mail, or even online, campaign that generates 1% conversion is considered a success, a well-oiled automated webinar can pull up to a 30% conversion rate.- Upsell existing clients: automated webinars help maximize the lifetime value of each customer by giving them multiple opportunities to make purchases at higher prices.- Automate sales: who would not want to have a sales force working for them around the clock making sales and bringing in money?
Here is a simple 3 step formula to follow for automated webinars.
- Conversion: you must have a powerful message that gets people to take action as all the fancy gadgetry and tools in the world will not really help unless you have a powerful message.- Traffic: all forms of media, both offline and online, can be used to recruit prospects; this includes direct mail, post cards, classified ads, social media, email lists, and joint ventures.- Automation: having an auto-responder sequence that follows up with each prospect at each step in the sequence through the entire process; this increases your conversions.
You can only make so much money through work so you try to get leverage in order to increase your money making capability. There are three chief leverage opportunities: people; marketing; and technology.
Most business owners do a good job with people in that they have salespeople that sell their products or run their business.
Most business owners can do a better job with marketing as they learn and implement direct response marketing.
Most business owners fall short when it comes to leveraging technology. Hopefully this post has provided insight about how to use technology so you can begin to actually automate your marketing with the right technology for even greater leverage and that you know how to TRIPLE conversion of PROSPECTS to CUSTOMERS.
You need to find an airtight system that condenses the entire sales process – from lead generation, qualification and education to proposing and closing – into one concise and consistent process that works. It does not require finding, hiring, training, and motivating or managing a team of sales reps. The only thing missing is a way to put it on autopilot so youi have more time to enjoy life again.
Webinar technology has been around for years but only recently has it become highly sophisticated, affordable, and completely automated. Today there is not reason why you should not be using some form of automated webinars to simplify and accelerate your sales process. You will be able to reach a much wider audience by offering days and times that fit their schedule – morning, noon, and night – no matter what time zone. And the best part is, you can be sound asleep while they are glued to their computer screen and reaching into their pockets.
I Hope You Enjoy the Article and I Trust You Found It Insightful! Let me Know What You Think.
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