Crucial reason to have a Website for your business survival, 2010

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“But a Web Site is Too Expensive”This something I hear often from friends and clients. A personal website might have been out of reach in the old days, but now a website can be built to fit almost any budget and niche. Not only that, if you were to get just one new customer a month for a year, wouldn’t that be worth the relatively small fee for a domain name and website of your own?

“But I Don’t Know Much About Computers”This is another one I hear often. The good news is, even if you don’t know a lot about computers, you can find someone to train you and help you set up your site. Here’s a real world example for you: I recently had a conversation with an acquaintance of mine, a man named Pat who owns a distribution business. Pat is 70-years-old and is ready to enjoy the retirement he’s worked hard his whole life for. However, to retire, he needs to sell his distribution business, sell it for a healthy profit.

He has a potential buyer for his business, but this buyer won’t give Pat the price he wants unless he’s able to get three or four more clients. I’ve been telling Pat for a while now that his business needs a website, but he’s been resistant. I understand his hesitance, because he has run his $50,000 a year business out of his basement for years without the help of a website. Not only that, since he isn’t a web user, he doesn’t really understand just how many people could potentially learn about his business if he just put the information online.  However, he did recently buy a computer, so I decided to try to convince him once again that he needs a website if he wants to get more clients in a quick and cost effective way.  So I offered to go ahead and make a simple webpage for him for free (he would just have to pay $10.00 a month for the hosting fee), but he still wasn’t sure.

“Why do I need a website?” he asked. “What will it do?"

I told him how a website would allow him to advertise his business all over the Internet, and get his business growing quicker and more efficiently than was possible in the days before the Internet.

“Well, can’t I just hire a salesman for that?” he said.

I admit it. I laughed out loud a little when he said that. I realized I needed to explain myself more, and teach him from the ground up about the reasons some companies are not surviving this failing economy, and about the fundamental economic changes the Internet has rendered on the business landscape.

After explaining all of this to Pat, and that using the Internet and having a website is a must to earn a decent living into today’s economy, he agreed to let me make his site. He admitted that he didn’t understand the Internet, but he believed me when I said it was necessary to make a business work and more profitable these days.

I’ve been working on it, and it’s set to launch next week. Here’s to hoping that Pat gets to enjoy his retirement soon!

 My Name is Donna Gaeta long standing writer and publisher, I am partners with Steve Lee Hall owner/webmasters of http://gaeta.ws

We offer multiple services for newbies to get a great website design and SEO, marketing training and more. We can also be found at Donna@Gaeta.ws