Tell Your Reader What to Do

  Written by Judy Johnson on Oct 17, 2008 9:00 am

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Intelligent copywriters DO NOT leave the prospects reactions to their ads to chance. Instead, they tell the reader exactly what is expected of them in detailed terms. Their Instructions are direct, concrete and concise.

So often we all see advertising that leaves us saying, “huh, or so what? The author of the ad has left the potential client or prospect at a loss. The reader needs clear instructions or else all the work that went into the ad is a total waste. Here are a few examples of the kinds of instructions copywriters will give to prospects that will leave no doubt about what the reader should do next.

·         Call the toll free number and reserve your no charge copy today

·         Visit our new interactive site at 2050 Pima Drive, Bldg A, on July 10, at 4pm, today

·         Mail in this coupon for your free trial offer

·         Call the toll free number to reserve a seat at this free training

·         Take advantage of this offer today; download this free E-book, Success in 10 Steps to learn how to get the skills you need to be successful in internet marketing.

Whatever it is that you want your prospect to do….. You have to tell them or ask them in a specific way, or you will be wasting your valuable time and theirs too.

 

Judy Johnson

Mentoring for Free

719-573-5333

www.YourFreeBook.org

 

 

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About the Author: Judy Johnson

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Comments

good advice

Judy,

I agree with you that people need specific instructions.  I would never be able to claim a rebate from BestBuy or wherever if the instructions were not clear and concise.

When a person is looking for help in Networking, it makes sense to be clear about the steps to take with that too.

Warmly,

Janet Hanson

www.janethanson57.com

Janet Hanson — Fri, 10/24/2008 - 4:11pm
 

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