The 100% Principle

Do you know that there is a 100% chance that someone you know is thinking about or wishing for more money or more free time. The unfortunate part is that you don't know who those people are, so you must sift for them. It's like the old card trick - there are 52 cards in a deck

(54 with the jokers and there are always a few jokers in the crowd, so you better leave them in) and 4 aces. The 4 aces represent your four key leaders, your diamonds! If you pulled up the first 10 cards without an ace, would you quit? Of course not, because you know that the 4 aces are there. In fact you could probably pull up 50 cards (including those 2 jokers) and still not quit!

4 aces out of 54 cards is about a 7.5% close ratio. Think of your recruiting efforts in the same way. You have a certain number of people in your circle of influence or warm market. Let's say it's 100 people. That means that there is 100% chance that 7.5 of those people are looking for what you have to offer with your company. You may be lucky and find that there are more than that, but at least you know that there are 7.5 out of every 100 (okay, let's just say it's 8 people, as I don't even want to think about that .5 of a person). Now, I want to add a comment here. This sounds like a nice numbers trick, but I've found that % to be higher - closer to 10% and as you get better and approaching, the percentage goes up.

Okay, so what are you waiting for. Quit reading and start sifting through the people you know to find your 8 aces. If you don't feel like you know very many people, join a health club or some other kind of club or organization, get involved in community activities, go to church, get on some other social media sites (i.e. Facebook, Plaxo, Twitter, Squidoo, MySpace, etc). There are billions of people in the world, surely you can find 8 people who will say YES.  Don't worry about the rest of the people who say NO. They aren't aces and all you're looking for are aces.

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Rod Nichols has been involved in the network marketing industry since 1979, as a company founder/owner, distributor, consultant, trainer, coach, and author. His books Successful Network Marketing for the 21st Century and Would You Like to Dig In My Goldmine? were industry best sellers for several years and his newest books,  The Twelve Power Secrets for Network Marketing Success and The Ideal Business are quickly becoming must reads for anyone serious about success in network marketing.  Rod has trained tens of thousands of people and is know as a “nuts and bolts” trainer. He is available to speak at conventions, conferences, regionals, or any other event requiring a dynamic outside speaker. Rod is also available to coach individuals and small teams. More information about Rod, his fees, and other great network marketing resources are available on his website at www.RodNichols.com or you can e-mail him at Rod@RodNichols.com
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