The Get Paid First Alternative To The MLM Business Model - 2

Mindset is the subject of this note. It is said that 97% of home start up businesses fail in their first year. Of the remaining 3% a further 10% fail within 5 years. Why is this? Most industry ‘gurus’ agree on the reason – lack of determination to see the business through to the end.

This does not mean to say the people have failed in many cases they were set up to fail by the business model they were operating in. Constantly trying to recruit people means you have less time to look after your business.

The way that all successful people have succeeded is they have had a desire to succeed. It’s when this desire becomes a burning ambition that they are able to overcome any challenges and obstacles.

Napoleon Hill in his famous book Think and Be Rich explains how fundamental mindset is, he says it’s only when you feel discomfort with your situation that you are ready for a change, this will fuel your desire and ultimately your burning ambition.

He describes the process as ‘magnetising’ riches to the person. This is now a generally accepted form of marketing called ‘attraction marketing’. The aim is to attract business prospects to you as a person and not ‘sell’ products or services.

To attract business prospects you need to be able to demonstrate you can add value to their lives. Therefore the key is to build relationships with your prospects and have a ‘back office’ system that does the selling.
What do we mean by ‘does the selling’? There needs to be a fully automated process to sell the product. Ideally in terms of internet direct marketing it consists of a ‘landing or squeeze page’ where business prospects can enter their details. They should then be taken through a process that leads to them purchasing your product or service. This then allows for a 24/7 operation.

The key task for you is to drive traffic to your landing page and let the system do the selling. Therefore you need to determine a marketing strategy that fits in with relationship building. This means using lots of the social media to target the right group for what you are selling.
If you are selling cosmetic products for example then Pay Per Click may not be the best approach because of the high level of ‘fraud’ clicks you still have to pay for. However banner advertising on a site or forum aimed at working moms may be an excellent approach. Similarly a product aimed at professionals may be best advertised on sites such as LinkedIn or Entrepreneur.com.

I hope this makes clear the need for a positive mindset when undertaking an internet business opportunity and even more importantly not treating it as a hobby but as a business. If you don’t adopt a business mindset you won’t achieve business success.

Andrew Peel

APeel Solutions

www.apeelsolutions.com

andrewpeel09@gmail.com