The Hottest Product on The Internet and Why You Should Take Advantage of It Right Now!

I've just been reading through an interview with Gary Bencivenga and it is filled with some very interesting stuff. For me, this is definitely the Internet's 'hottest' product. That is, what is hot right now! Not yesterday, not tomorrow, but today!

Now if you're not selling this particular product, I can guarantee you're not making anywhere near the amount of money you could or should be making! And in case you're wondering what it is, and where do you sign up, and how much can you make from it, and how many folks can you send out an email to in order to cash in as much and as quickly as possible, let me tell you right upfront, that it's not cheap!

Yup! I thought that would stop you in your tracks.

You see, before you can sell it you have to invest in it yourself. Unfortunately, it's not an easy to get into affiliate promotion that you can do without actually buying the product. Not only that, but it doesn't come with any pre-written affiliate site, or banners, or ads, or e-mails, or any of the zillion other resources you're used to having plonked right in your lap so that you don't have to actually do any work.

However, it offers the biggest repeat business of any product I've ever seen out there. So I guess the time and money are worth it for the ROI you can expect to achieve.

Time? Money? (gulp)

Yep. Okay, the time cost will probably outweigh the money cost, but both are involved. I did tell you it wasn't cheap.

And now that I've dampened down your enthusiasm somewhat, let me explain what it is that you want to start selling today.

You, your friendship, your value, your skills, your experience, your knowledge... Of course, you're not charging for these things. But you still have to sell them. And while the idea of 'selling for free' may seem a little weird, just take the time to think about it.

While the Internet has opened up a whole new world, where we can sell our products and promote our business opportunities to millions of people all over the globe, it has also sickened those very same people of being sold to.

They are much smarter today than they were a few years ago. They have a much larger choice when it comes to where and from whom they want to buy. They are no longer interested in flashy, shallow sales pitches, from faceless or silver tongued salesmen.

It's something even top Internet marketers are getting lost with. They start out by offering something really worthwhile, a useful piece of software, a great marketing tip, a whole package of physical products, and these aren't always free, but they do always offer value for money. And then they forget that the reason you signed up was because of the value they offered you in the first place.

Suddenly, every email you recieve is a sales pitch. If not for one of their products, then for someone else's. No more valuable tips, no more friendly banter to check on how it's working for you, or to ask if you're having any problems, or if there's something you don't understand.

Note that I'm not arguing against selling. The whole point of this business is to make money. Nobody goes to work for free! Everyone expects and deserves to get paid for their efforts.

But you have to keep providing value. You have to keep that relationship going on the basis of trust. If that means you pay for hosting a blog or using an autoresponder, or picking up the telephone to give them a call, then that's the price you have to pay if you want people to keep buying from you.

As Gary points out, "You really need to find a product or service from which you can get lots of repeat business because that’s the most profitable and easiest business – when people are coming back to you again and again."

And the reason they will keep coming back to you is because, in their eyes, you offer the most value compared to someone else. The technology is out there for you to build trusting relationships with thousands of people. But if you're using it to sell the wrong product, then you're throwing away your money.

Here's what Gary is looking to buy:

"I want to buy a relationship with somebody, one person I can trust in this investment world, where everybody else is on commission trying to sell me something. Boy, I would really appreciate a relationship with somebody who is truly objective and doesn’t have any product they’re going to sell me except their advice."

Are you ready to sell it to him? Are you ready to sell it to me?

To Your Success (at selling the hottest product on the Internet)

Susan Coils