The Other Side of Attraction Marketing …Who Are You Attracting?

Attraction marketing is a powerful concept for any business owner to understand. Understanding the principles of attraction marketing will catapult your business to new heights.

From a network marketing perspective, prospects are naturally attracted to people they believe are leaders or offer a higher value (than themselves).  A prospect needs a certain amount of confidence that they will succeed in a business, before they join it. For a prospect, the knowledge that they will have access to, and be able to work closely with, someone who is already successful adds tremendously to their confidence level.
 
Although, positioning oneself as a leader is the backbone of attraction marketing, it is not the only component.  The other side of attraction marketing has to do with branding yourself as an individual with your own likes, dislikes and personality.
 
People are attracted to people that are like themselves. Think of the advantage you would have in job interviews if you knew the background of your interviewers. What are their favorite hobbies and leisure time activities? What type of clothes do they wear to work? Where have they traveled too lately?
 
As network marketers, we should not expect that everyone will be attracted to us. That's fine because unless you’re really strange, you can be sure that there are enough prospects out there that share many of your interests and have a similar type of personality as you.
 
For those using the internet, to build their business, it is very easy to attract people of common interests, especially in this day of social networking. Many social networks sites have a profile page. Take advantage of it. Use that space to tell visitors who you are and what it is that excites you in life.  
 
There is no better place to reveal your personality than on your own blog. Many network marketers make the mistake of keeping their blog all business. People what to know who you are, where you came from, what struggles you went through and how you like to spend your free time.  Do you have a favorite hobby, sport or activity? Tell us. We want to know.