The Perfect Funnel.

  Written by Jaime Morales on Nov 4, 2008 8:16 pm

Read More: Marketing

A funnel is a system that a prospect/lead is placed through. The funnel walks the lead through an educational process.
A funnel has different levels of commitment where the prospect/lead can decide to:

  • Leave
  • Camp Out
  • Purchase and/or
  • Keep moving down the funnel..

You as the owner of the funnel have an opportunity to earn income at every layer of the funnel.

Your funnel should consist of:

  • A Low Cost Funded Proposal.  This can be an informational, generic training program that your prospects can use

to grow any MLM /Network Marketing business that they desire.

  • Tools And Training.  This is the area of your funnel that should have tools and training that your prospects can use

to grow any business that they desire.

  • A Top Tier Program.  This is the cashflow generating machine that will solve one of the biggest problems in

our industry (the lack of cashflow).  This layer of your funnel is where your prospects can purchase a program

for them to utilize to generate cash for whatever business they choose.

  • A Solid MLM/Network Marketing Program.  A program that has a consumable product, a program that has a strong

corporate leadership team, a strong field leadership and most importantly an international expansion plan.  This will allow

your prospects/leads to create walk away/drink out of a coconut money, an income that is predictable and limitless.

This is the description of the perfect funnel.

One more tip on marketing funnels, your marketing system should create continuity within all the layers of your funnel,

your system should put it all together and the system itself should be an income generating tool that your prospects/leads

can use to build any business in our industry  that they desire.

Until the next one, Take Care.

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About the Author: Jaime Morales

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Member Since: 03/20/2008

Company: Life And Business Tips By Jaime Morales On Facebook

Industry: MLM

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Comments



Got it!

Dear Jaime,
Further to my earlier post on the funnel concept - I found this to be quite enlightening. I never thought of it this way. Thanks and God bless. Bernard.

Bernard Paes — Wed, 11/05/2008 - 12:33am

Useful - and this is NOT a sales funnel(!), it's a ...

Hi Jaime,

Thanks for this short, useful article.

I see plenty written about 'funnels'. As a sales performance consultant and trainer from 'big business' I'm very familiar with the concept of the 'sales funnel' - and nowhere in the MLM/IM world have I yet seen any definition of a sales funnel that is similar to that found in 'big business'.

And that's GREAT!!

Why? Because it means there are other funnel ideas and concepts out there which, along with my understanding of 'sales funnel' can make for a powerful set of management aids to help build income.

My interpretation of what you describe in this article is simple: you have a product & services funnel. You have layers of products & services, at the top are the free and lower cost offerings, and these will attract the most attention at any one time. So at the top of the funnel it is wider - representing the greater level of interest. As you go down through successive layers of more expensive products & services you see less interest - natural and to be expected.

Over time you'd like as many customers & prospects as possible to move through each layer of this product & services funnel. That makes total sense.

So at each layer, there is a sales job to be done - you are right, the prospect can camp-out, drop out, buy or move on. All of this requires decisions on the part of the prospect, and action (eventually).

A sales funnel as I understand it and as 'big business' does it represents the process or sequence of steps the customer takes as they progress to acquire a product or service - NO MATTER WHETHER THAT SERVICE/PRODUCT IS FREE OR COSTS $3K PER MONTH...

It helps the sales person (you!) figure out what to do next to help each prospect through each stage of the sales/buying process, and helps forecast future sales revenues with greater accuracy.

There's more to it than this - I'm just reflecting the main concepts, but I think you'll get what I'm saying.

Anyway, thanks again for your article and alternate take on funnels!

To your success!

Cheers

Martin

Martin Schmalenbach — Sun, 10/11/2009 - 4:01pm