Tips On Creating An Effective Capture Page

Having an effective capture page has the potential to get more customers than you ever thought possible. In one sense a capture page is a prospect tool. It will entice the potential customer into giving information to you. With this information you can begin to win their confidence and trust, which will result in a sale.

An effective capture page will involve some sort of enticement. Things like a free report, e-book, or free trial of your membership site are a great way to entice people. There are no limits to the ways you can get someone to give up information. While this sounds deceptive, it is crucial for you to have their information to increase the chance of the sale.

Here are a couple of important factors you don’t want to ignore.

•    Grab their attention with the headline. If the headline isn’t any good they won’t want to read any further.

•    Make sure you’ve used a large, easy-to-read, bold font.

•    In addition to a well designed headline, be sure to include a picture of yourself on this page. People like to relate to you as a real person. This can help build their trust in you.

•    The capture page should be divided nicely to reveal different sections. Make one section more personal with a bit of personal information about you. Another section should reveal excitement about your product or service. This is a great spot to list highlights of features and benefits of your company.

•    One important mistake not to make with the capture page is to reveal everything on the page. You want “secrets” to be revealed after they give you their personal information.

•    Also do not discuss the financials involved on this page. If it is a potential money making business that you are offering to others, instead of giving specifics, generalize.

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