Visibility & Credibility - You Need To Sizzle Like A Hot August Night!
Written by Melanie Kissell on Mar 14, 2009 1:42 pm
Read More: Article Marketing | Marketing | Social Content | Social Networking
"An idea can turn to dust or magic depending on the talent that rubs against it." ~ William Bernbach
You need to sizzle like a hot August night and get your sizzle to spark!
Here are 6 ways to give your inner being a makeover and increase your visibility and credibility:
1. Become an expert at "stating" your expertise - Step up and Claim it!
What problems do you solve? Who do you help? What real world training or life experience do you have? What awards have you won or books have you written? Have a sense of self-worth. Experts with sizzle share information "memorably". Draw upon your creativity, sense of humor, and energy.
2. Understand where your target market gets information
Start a "wish list". Identify three venues where you want to be known. Become the Go-To person. Don't be ORDINARY. Set yourself apart from others in your field. Personally brand YOU. Your personality and unique FLAIR are as special as your fingerprints!
3. Create an ROI (Return On Investment) plan
Figure out what you want in return. More web traffic? Increased opt-in rate? Increased credibility? Publicity? Fame leads to fortune. Make it a "breakout" year!
4. Be a trend watcher
Open yourself to new venues, formats, and opportunities. Follow the top ten bloggers in your niche. What are they talking about? Subscribe to a weekly ezine that will keep you updated on the latest trends in your industry. Utilize social media to stay informed - what are the latest hop topics of dicussion on Betternetworker, Twitter, Facebook, LinkedIn, etc.? Awareness is powerful.
5. Toot your own horn
Create some Buzz! Create some Fans! Exude confidence. Find your passion and work with your
strengths. Share your accomplishments. Get powerful testimonials to serve as social proof and increase your perceived value. Accept invitations to do presentations, teleclasses, or seminars. Become a sought after, recognized expert.
6. Publish or Perish
Get seen by more people. Publish articles in online article directories. Blog, blog, and blog some more! Take a look at the VALUE of the information you supply. Through writing, you can bottle and sell your expertise. Imagine your ideal visibility level and focus on CREDIBILITY - the quality of being believable, trustworthy, transparent, and authentic.
Travel Off the Beaten Path, Stand Out, and Sizzle!
MELANIE KISSELL
206-202-3595
Views: 332 | 
Comments: 5 
About the Author: Melanie Kissell
Member Since: 10/10/2007
Company: Perinatal Services
Industry: Health Care
Primary Web Site: http://www.LinkedIn.com/in/mkissell
That's one thing you do Melanie
SIZZLE !! Plus you have a strong business sense which is manditory to be successful in network marketing.
Keep it up, you are an inspiration.
Joyce Penner
www.joycepenner.com
Check out my newest blog at http://mlmprobusiness.blogspot.com
Step by Step
Melanie,
If one took your article as an exercise it could be used as a step by step lesson to create Visibilty and Credibility. Wow!
Rick Lelchuk
Miami, FL, USA
http://LynnAndRick.com
HealthyNetworker at BN
PS Been thru too many of those August nights in
So. FL and they DO sizzle. Whew!
* applause * Unfortunately
* applause *
Unfortunately it won't work for me - August is mid-winter here :)
Gaz
Oh Melanie where you last
Oh Melanie where you last night when I was arguing the exact point above with a poster who says you can't brand yourself as an expert unless you have been trained by the best of the best of the best.
Honour to call you a friend great stuff.
Hey All ...
Appreciate the kind words and compliments!
Gaz ... I hadn't thought about that fact (smile). So, you'll need to substitute "August" for ------- ?
One last remark on the subject of Sizzle ...
Squeeze the juice out of life!!
MELANIE
http://melaniekissell.com