What Percentage of Your Message Is Remembered In 72 Hours?
Written by Eddie Holford on Mar 9, 2009 10:36 am
Read More: Advertising | Capture Pages | Marketing | Product Sales Training | Sponsoring and RecruitingOne of the least subjects discussed in the mlm industry is testing and percentages. Most mlms are truely the blind leading the blind.
If you had statistical data that showed what you wrote was only remembered 10% of the time within 72 hours and....
What you wrote and had pictures with was remembered 15% of the time 72 hours later and...
That what you made in a video was remembered over 65% of the time 72 hours later. Then what would you focus more of your marketing on?
These are the facts and if you are not making massive videos in your marketing campaigns then you are missing out big time on the fastest growing and most effective form of marketing today.
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About the Author: Eddie Holford
Member Since: 10/08/2007
I'm a Distributor For:: Team Beachbody
Other Company: EnterEcom Online and Onsite
Industry: Business Opportunities
Primary Web Site: http://www.MakeYourLifeRich.com
Hi Eddie
The obvious choice according to your statistics is to mass market with videos. The question is how do you create a video and capture a huge market to watch it.
I always function under the assumption that I am not unique. For years I watched videos, made my own etc. After travelling the learning curve to success, I cannot, will not spend hours watching amateur videos that don't move my business forward. I can scan an article in 30 seconds or less and determine if it's worthy of my time. A video doesn't give me that option. Hence I spend very little time on the "YouTubes" of this world and focus on articles, ezines and the like that maximize my time.
If that is my choice others are choosing that option as well.
Thanks for the stats. They were interesting.
Joyce Penner
www.joycepenner.com
Thanks Joyce but....
The article I wrote was based upon a persons ability to retain information over a period of time. Video vs. Text. These are not my statistics of my own but that of the top market research companies in the world that do nothing but focus group after focus group on specific segments of marketing. Companies much larger than yours or mine pay millions of dollars to find out these stats so that they make the right decisions when marketing to consumers looking for thier product. Thier information is much more valid that what you or I may think works.
Keeping ones personal preferance out of the mix is the first key in evaluating if something is valuable or not.
If you want to be unique then video is the for sure option since most websites 95+% don't have video and virtually all email doesn't. The thing about video is it has the ability to keep your prospect on your site for as long as your message is, if your message is under 2 minutes. The time spent on sites with video is twice as long as those without. The conversion of lookers to buyers using video is also off the charts.
If text where the strongest marketing media that got the most results, then it would draw the biggest cost and fees. But it doesn't, it is television that does. We think in pictures not in text. We buy on emotion and text is much more difficult to draw that out of a person than video.
Mike Dillard, the owner of this very system that you are now reading uses video in all of the things he sells! Why? Because it works better than when he just used text!
Eddie Holford http://MakeYourLifeRich.com