What Should Your Marketing Funnel Look Like At The Top.

In A Marketing Funnel/Sales Funnel, there are different layers.  Today I want to describe and teach what
the top of the funnel should look like.

The top of the funnel is very important because it is the very first thing that a prospect/lead sees when
they come in.  We have to make sure that we choose an incredible program, pick a program that solves
a real problem in the marketplace. We should also choose an introductory program of no more than $40.

Our program should be a tangible product, I have found that they work a lot better than downloadables.
Our product should also be one that a prospect/lead can also participate in without having to pay
additional money for the affiliation.

The top of the funnel should also use the concept of forced continuity.  Forced continuity is where
embeded within your introductory product, a prospect learns about the existence of other products that
can also be used to grow their business. A desire to purchase the additional products should also be
planted within the pages of the introductory product.

If your initial product is solid, and the information is valuable, your prospect/lead will want to continue
down the funnel for more value.

Remember, look for a system that will put all of this in motion on your behalf.  Your system must allow
you to focus on the marketing and promotion of the funnel and not the creation of one.  The more time you spend
marketing and promoting, the more money you are going to earn.

I hope this helps you to see clearly, what your funnel should look like at the top.

Until next time, God Bless.