WHO CARES????

Really, who does care? We are all here to make money...lots of it.

After all, even the leaders in this industry tell us that prospecting is the key to

success, and that its just a numbers game. 

Well, if that's all it takes is just meeting the numbers, why are there

still so many marketers failing? Is something missing?

Absolutely! Let's say you are building your network marketing business

and have two hours to prospect after coming home from your job.  Now,

you can run through say a list of 50 suspect profiles by sending them

your generic sales message, or, you can actually click on each profile,

and take the time to read about that "suspect" - who they are, their

family, their successes and failures, where they live, their current

business...that's the beauty of web 2.0 prospecting: you can get a lot

of information on your prospect and essentially start to get to know

them. Then send each one a nice introductory message including what you

enjoyed about reading their profile. You might only be able to contact

15 or 20 in the same time frame, but which method do you think is more

effective? Remember the old saying: you only have one chance to

make a first impression. What would your impression be if someone took

the time to read about you?

The question comes down to this: Why should your prospect care about you if

you don't care about them? If they are considering joining an

opportunity, what does that say, or, more importantly, NOT say about

your leadership? This is a unique industry. Unlike conventional marketing businesses

where you can earn the major portion of your income from the direct

sale, you cannot be successful if you cannot teach others to duplicate

what you do. Duplication not only pertains to marketing systems, but is

also a philosophy. Show others you care about them, and they will not

only join you, but also become your leaders who care about their

prospects. True duplication. When everyone takes an interest in each other,

you have a real team and your business will flourish.