Why 3-Way Calling Does Not Work

When growing a multi-level marketing business, one of the company's offers to you may be a marketing leader who will be available for 3-way calling. This is what it is exactly. You call a prospect, who is likely to be someone from your warm market, to follow-up on a presentation you have given them. Then, you include a marketing leader from the MLM company you joined in order to explain the product and/or the business opportunity further.

In 3 way calling, you will most likely use this script:

Hi again. I called to ask you what you thought of the presentation you saw. I also want to introduce you to one of [COMPANY NAME] marketing experts/upline. This person is already making both active and residual income through selling [PRODUCT]. I'd like to give you the opportunity to listen to what she has to say and to ask you questions through 3-way calling.

Sounds like a plan. Someone can deliver the explanations for you. You don't need to put in that extra marketing effort. Through 3 way calling, you are free to take advantage of 'marketing experts' and 'successful' uplines by allowing them to answer your prospect's questions. While 3 way calling may seem too good to be true, think again. 3-way calling is one of the most counterproductive marketing methods you could ever use.

First and foremost, if you use 3 way calling, this is what you are flat out telling your prospect: "I'm not the expert so I'll let you talk to one." In an MLM or home business, you can own it as your own business, your own company. You are the boss of your business. You are supposed to be the expert of your business. 3-way calling makes you look like an assistant. 3 way calling is like admitting you don't know much about what you're offering that you have to get someone else to convince your prospect. 3 way calling decreases the chances of the prospect trusting you and joining your business.

Secondly, 3-way calling just allows the company to withold their knowledge from you. Because if they gave you everything you need to know, why would they still need you to include them in a 3 way call. They need to adequately train you on explaining the product, the services, the business opportunity, the compensation plan, and the company. You deserve to know all of those and be able to use that knowledge to close your own deals.

Thirdly, 3-way calling takes away your control of the conversation. After all, the other guy's the 'expert'. You were the one who introduced him as such. How are you going to cut him if you disagree with anything he tells your prospect. If you plan on calling your prospect another time and say, "Actually, not everything he said was true..." you are showing your prospect that you don't know what you got into and cannot be trusted.

Lastly, 3 way calling does not train you to be a leader. Instead of building your confidence as a marketer and training yourself to answer whatever question is thrown your way, this method even makes you less capable. Depending on your upline to provide the explanations to your prospect will never make you a successful marketer.

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Barbara Harrington is a well respected network marketer and has grown several different home based businesses using the same revolutionary techniques that she shares in her much sought after free report. To obtain your copy of her free report entitled "The No-Nonsense Facts To Making A Six Figure Income In Less Than 12 Months", go now to http://www.www.MyBestKeptMLMSecrets.com