Why A "Laser-Targeted" Market Will Exponentially Increase Your Conversions

"So Who Should Your Target Market Be?"

     If you've paid any attention to what Mike teaches you'll know that your target market should be active networkers. Mainly because they're already sold on the industry and probably have some experience. I like to take it a little further that that though.

"Don't Be Afraid To NARROW Your Target Market"

     Picture this, by cutting your target market in half, you'll usually increase your conversion rates many times over. So by decreasing who your targeting, you'll actually convert more sales in the end. (Why don't more people realize this?)

     Too often people worry about "Skipping over someone that MIGHT want what you have." Basically, that's ridiculous. If you want to produce more conversions NARROW YOUR MARKET.

"Create A Vivid Picture Of Your Customer/Prospect Avatar"

     That's right! Draw a picture of the "main" person you are targeting. (Hell, give him/her a name and hairstyle...;) Don't worry about the people that "might" be interested. Just focus on the biggest group of people that are looking for what you have.

     When you're writing your ad content, researching keywords, and writing landing page content, ONLY speak to your target market. Don't worry about the others. You want to trigger your target market to say "Hey! I think this person is talking to ME! This MUST be exactly what I need!"

     Once you master this, you'll be able to sell anything, sponsor truck-loads of people, and pretty much be massively successful marketing anything online...