Why Testimonials Suck!

Thanks to decades over the top promises and out-and-out lies, marketers are selling products in "The Age of Skepticism.” Today's consumer has gone from skeptical to suspicious ,wanting to know the truth behind ad claims, warranties, brochures, and guarantees whether they're buying a luxury sports car or a can of cola.

 Most consumers don’t trust what you’re telling them because they’ve been burned so many times before. They are understandably mistrustful and think of buying and selling as an adversarial relationship where the seller is trying to take advantage of the buyer.  You will need to be proactive in overcoming this natural distrust to successfully make a sale from someone they barely know. You're going to have to tear down walls of fear and skepticism before you can build up a relationships with a consumer). One strategy is to provide factual information in an unbiased way that will allow a consumer to make his/her informed decision. A great way to do this is with information products or a "report." When consumers think you're INFORMING them, they’ll respect you and thank you for your openness and honesty by purchasing from you. Nothing sounds more authoritative than third-party facts and figures and quotes from trusted authorities like these ·         Government agencies·         Noted authorities·         Editors of industry trade magazines·         Research groups ·         Celebrities ·         Satisfied customers Are you wondering why a satisfied customer ranks as a trusted authority? Like celebrities who are trusted because of their fame rather than their expertise, your satisfied customers have "been there and done that." Their experience qualifies them as authorities.  The best businesses are the ones that have stood the test of time a good 10 years or better and that offer alot of money for the guys who just came aboard. You will see that if they make money from their first few customers it's proof enough that their business can go somwhere. Another biggie is the company being solid enough for 3rd party testing, that's proof enough that they carry integrity and poise in the marketplace. I have only found 2 a start-up which still has to break it's way through the proving grounds of experience and a company that I proudly stand with and have created a 5 figure income from.