Why the Big Fish Aren’t Jumping Into Your Boat

While on a 2 week vacation with my family earlier this month, I made it a point to get to a hotel gym almost every day, to maintain my normal workout schedule.

One day, while riding on a recumbant bike and listening to my MLM Traffic Formula CDs, I hammered out the following training message on my iPhone.

It's actually a result of a conversation I had with a great friend I met with on my stay in New York over the 4th of July weekend, about why her prospect wasn't getting on board, taking action and making her a ton of m'oney.

Here's what I wrote during a 10 mile ride and what I want to share with you:

As long as you've been in business for yourself, you've been asked this question:

- What is your why?

- What is your passion?

- Why do you want to be successful?

- What will you do when you have all the money in the bank and all the free time to enjoy it?

Your sponsor has asked you, your upline leaders have asked you, the speakers and trainers you've listened to have asked you and perhaps even your coach has asked you.

And as big of an answer you gave them or creative a dream that you have conjured up in your mind as to how you want your life to be as a result of your success in home based business – (maybe you've even written it down - you know...working from home, being your own boss, having all the time and money to do what you want when you want with whom you want) - all that is great but more important than what you want for yourself is...what do you want for others in YOUR business?

I mean...what do you want for them as a result of your leadership, mentorship and contribution to THEM? What do you want for THEM in your business?

If you can answer this question based on what they told you they truly want for themselves, you are well on your way to success.

You see, most home biz owners, perhaps even you, spend a lot of time trying to figure out why your best prospects – (you know - the ones with the big contact list, the most influence and perhaps even a lot of money or success already) - why they haven't gotten IN yet, why they haven't gone to work yet or why they are not making you rich yet.

I hear it all the time from my clients and even my own team of marketers how they wish the big fish they are stalking, (trying desperately to sign up), won't as much do anything but swim around the boat.

What these people don't realize is that the big fish is smart and she knows that you want her in your business.

The problem is that she also knows that you want her in your business for YOUR benefit...but not hers.

And therein lies the truth about why so many people fail to sponsor and enroll successful people, (and maybe not so successful people) into their network marketing or direct sales businesses.

Its not uncommon for people who don't understand this yet to get frustrated, blame everyone and everything but themselves and then quit. Some move on to greener pastures, only to make the same mistake again and some just leave the industry all together and go back to what didn’t work for them in the first place.

But if they made just one simple change in their attitude, one minor adjustment in their flawed thinking about how they could use their vehicle to assist others, a whole new world of success could open up for them. And YES for YOU too!

Its called the "Law of Giving" and when you truly care more about seeing others successful and their lives fulfilled with whatever they want out of life, then and only then will you ever truly see what it is that YOU want out of life.

Mike Dillard says that you must first give without want, before you can ever receive.

Let me take that one step further:

You must first learn to give without expectation of getting something in return, before you will actually receive effortlessly, without having to “take”.

People who give with expectations to get back, most often, become what is called an "Angry Giver".

You know the type. They give to get. Nothing more or less. They only give with expectations to receive, and when they don't receive what they expected, they get angry, disappointed and even vengeful.

Don't be this person.

Learn to give - not to get, but to enjoy the real fruits of giving.

This is a whole different level of thinking but if you embrace this, others will feel your genuine concern for them and will want to do the same for you and others.

This goes for your opp'ortunity, with random acts of kindness, charity and so much more.

All I can tell you, is that the biggest givers in business, tend to also be the biggest receivers.

They help solve other people's problems, without disabling them, and get paid what they are worth in the marketplace and in life.

This is why it is critical that you don’t judge others, before you offer them an opportunity to change their life with your business opportunity or product.

Imagine if someone judged you and you never found out about your company or perhaps even our Industry.

Remember, don’t decide for others if what you are doing is right or wrong for them. Just lead those you want to share with to the information, by putting them on notice, but not “pitching” them.

Now I know that most of your warm market not in our industry is not your “target” market, but it never hurts to go to your family, friends and people yo know, with something like:

“Hey (Friend), your probably not interested right now, but just in case you hear about (Your Marketing System, Your Company, Your Product – based on what type of solution they might be looking for), just know that I’m a part of it.”

Chances are, they don’t know what you are talking about and will ask you, “What is that” or “I’ve never heard of that” or “What is it”. 

In this case, send them to your website or get them some info, but only if they ask. Do not try to push your info on them, or you will look like a peddler and most likely get crossed off this years Thanksgiving Dinner list!

This approach is one way that I’ve been able to enroll hundreds of people from my warm market over the years. Very subtly, put people you would want in your business or to use your product, “On Notice”.

It works like a charm and won’t get you black balled from family events.

Either way, warm market or cold, be more concerned about others and what they want out of their life, by uncovering their problems first, then offer your solution second and let them make their own about coming on board or not.

Best regards for a GREAT product launch with Black Belt Recruiting!

Aaron

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