Why you should be using Facebook as an integral part of your MLM marketing strategy.

  Written by Andrew Peel on Mar 9, 2009 6:57 pm

Read More: Marketing  |  Social Networking

Facebook used to be thought of as purely a place for social networking in the sense of friends meeting up or people with a common interest. However it has grown beyond that now and is the 2nd biggest social networking site in the world. If that isn’t a reason to consider Facebook then I don’t know what is?

 

Moving on from the sheer size and number of people on Facebook the interface is extremely easy to use as is the process of inviting ‘friends’. Friends for these purposes need to be thought of as prospects. Using Facebook it is perfectly possible to recruit 50 prospects in 20 minutes. So in a six day week that’s a potential of 300 prospects a week. The trick is to recruit friends from Facebook who are interested in MLM marketing.

 

Fortunately Facebook makes this easy because it allows like-minded people to form groups and a lot of industry leaders have fan pages.
Facebook has a limit of 5,000 friends, groups and Fan Pages are a way round this limit.

 

Essentially your strategy should consist of firstly creating a full and professional profile, preferably one you use for you MLM business only. That way you know all your friends are related to your business opportunity and not the one you may have for friends and relatives.

 

There are some cardinal sins you should not commit on the profile the main one being to do with your photograph. You DO NOT want a goofy, or scantily clad photo or one at an angle. You should be professionally attired and have a pleasant smile. Any logo should be relevant and again professional in appearance.

 

After creating your profile you then need to join up to say 10 MLM groups to start with. When looking at the groups go for groups with over 500 members. This is where you will recruit your friends from.

 

When inviting your friends remember to include their name in the invite.
That covers the first part of this series, I am grateful to the work of Mellissa Swanson and Gregg Davidson which has contributed to this post being written.

Login or register to post comments  |   Views Views: 876   |  Comments Comments: 15  

About the Author: Andrew Peel

View Profile

Member Since: 01/26/2009

I'm a Distributor For:: Magnetic Sponsoring

Other Company: APeel Solutions

Industry: Business Opportunities

Primary Web Site: http://apeel-solutionsblog.info/

Comments

Facebook or bust

Andrew,

I think facebook is the most impressive piece of technology that I have used. I'm blown away buy what it can do.....

My question is, how do I use facebook with out being the pestering guy bothering everyone I know about my MLM company.. There are people who I think will like it, and those who will be turned off.

There is a fine line between business and friendship.

Any comments?

Mike

http://www.workfromhomeinternetbusinessnow.com

mike sul — Mon, 03/09/2009 - 7:13pm

OK first be clear your

OK first be clear your professional Facebook page is NOT about friendship. It's a way of showcasing what you do and offering products or services people can choose to buy into or not. So no hard sell to anyone is a golden rule.

Second the key is to recruit only from the MLM groups you have joined otherwise it won't work. Some will accept some won't but you are in a warm market and the same group so why wouldn't they accept? Be positive:)

When anyone accepts your friendship request make sure - and this is very important - to post on their wall thanks for connecting and a very low key message about who you are and what you do include a link to your site. This is not pushy and simply leaves it up to them to click or not.

It won't take long until you have enough friends for your own group. I am going to cover that in another article.

Andrew Peel — Mon, 03/09/2009 - 7:43pm

This article is great. It is

This article is great. It is knowledge that anyone can use to better their situation. I'm surprised this doesnt have more reads.

Earvin Rahming — Mon, 03/09/2009 - 8:18pm

Thanks!

This is a great article!  I've had a Facebook for some time now with friends, family and some local networking acquaintances as well, but never thought to really join large MLM groups.  I'll have to see about getting a separate profile for MLM networking.

Thanks again!

Sincerely,

Deanna Byrd-Ferrino

Phone:  (239)464-5196

Email:  dbyrdferrino@gmail.com

Website:  www.ShopToEarn.net/dbyrdferrino

24-HOUR TOUR:  www.PaidCashToShop.com

GET PAID TO SHOP AND GET PAID TO REFER OTHERS TO SHOP!

LIVE GREEN...SAVE GREEN...EARN GREEN!!!

dbf10 (not verified) — Tue, 03/10/2009 - 4:36am

Thanks for the insight on facebook

I love to learn new things. Thanks for pointing a couple things out we did not know about facebook.

Cliff

CLIFFORD COVILL — Tue, 03/10/2009 - 11:44am

2 Facebook profiles?

My Facebook has always been MY facebook, and I guess it makes sense to have a private one, and a personal one. Having 2 facebook profiles? is that a good way to go? I don't know ... but I'm going to go try ...

:-)

Claire Mosley — Tue, 03/10/2009 - 5:10pm

Facebook for business

Hi Andrew, thanks so much for simple, easy to understand tips about using facebook for business.  I joined a while ago and have been connecting with friends however, was at a loss how to promote it for business and did not want to have all the personal comments showing to business prospects.  How simple, do a separate professional page (what is it they say, even the simplest things can elude you sometimes).  Great work and thanks for the tips on MLM groups.  I had not fully investigated Facebook so hadn't noticed the groups section.  Thanks again for a great article!  I gave it the thumbs up!

 

Lynne Chaushev — Tue, 03/10/2009 - 5:23pm

Separate personal and business

I agree, Andrew.

Keeping your "personal" life separate from your "business" life is going to make things better in both realms.  I only have a personal facebook page up now.   But, after reading your throughts, I will put up the professional facebook page today.

Thanks for the tips.

Teddy Herzog — Wed, 03/11/2009 - 8:20am

Oil and water do not mix

Ones personal life and business life should be seperated. If not you will loose objectivity.

From The heart

Elwood

Elwood Crane — Wed, 03/11/2009 - 6:59pm

Facebook Marketing Stratergies

Okay so perhaps I missing something here and perhaps it's because I not in the MLM sector.

You say that when using Facebook you should focus on people who are also in the MLM sector?

Are you looking to offer better, similar or different methods, or is it more about adding additoning products to your downlines?

Sorry if I seem a little vague here,.

I havn't yet begun to create a Facebook profile soley for business, but when I do my aim is to target people associated but not in direct competition with me, this way I can compliment, add value and at the same time learn.

If I were selling kindergarten play equipment I would be targeting child minding associations, or pre-school, earlylearning centres, that sought of thing.

They are associated but no competiton for me.

Not that I'm in that field, but I'm sure you get the drift.

As I say perhaps it's beacuse my primary focus is not MLM.

Anyway, I realy enjoyed the article, it was most enlightening.

Cheers

mark

 

mark hawken — Thu, 03/12/2009 - 5:14am

Best advice I can give is

Best advice I can give is google The Shoestring Marketer who is Jessica Swanson on this forum. Visit her blog and sign up for the free ezine. If you RSS subscribe to her Blog and make Google the reader (assuming you have a google account) the posts will appear in the relevant part of Google. Look for the one where she explains how to set up Facebook. And no the advice I gave applies to any business using social media marketing. Once you get your head round the fact these are not friends but business prospects that makes it easier. This is your 'fishing pool' part of your social media strategy.

Andrew Peel — Thu, 03/12/2009 - 4:56pm

Much Appreciated

Thanks for that,

I'll check it out.

Any advice about setting up facebook correctly is most welcomed.

I'm looking forward to a spot of fishing...

cheers

mark

 

mark hawken — Fri, 03/13/2009 - 4:14am

Facebook

Andrew,

Many thanks for the valuable insight. This is an added dimension that I will definitely Explore!

Gratefully,

Humph

humph schriek — Fri, 03/13/2009 - 7:59am

Great advice

Andrew, thanks for this post, i really enjoyed.  i have been using Facebook for a couple of months now, solely as a personal profile.  i will go through the process of devevloping a business version now.  thanks for the excellent post!

Cheers

G

G S — Sun, 07/25/2010 - 3:21am

great post

i have been doing this for a while now on facebook and it has paid off emmensly!! its great!! why isnt there more people thinking about doing this?

Jack Parrow — Sat, 03/21/2009 - 12:26pm
 

And Get A FREE Copy of our brand new 82 page training guide, "More Friends, More Money" which will teach you how to build any home business using free social media websites like Facebook, Twitter, and YouTube!

We respect your privacy and do not tolerate spam. Tens of thousands of home business owners have already benefited from this revolutionary information, and now you can safely do so as well.