Why you want to stay above the fray?
Written by Mike Dillard on Jan 2, 2008 12:00 am
I've seen a marketing tactic being used more and more often.
It may appear to be effective on the surface, but in the end, I find it disturbing, harmful, and short-sighted.
You may or may not agree, but here's my two-cents on the subject...
Go into Google and do a search for your company.
What do you find in the sponsored ads at the top and right side of the page?
There's a very good chance that most will read something like this...
W----- M----- Review
Why ----- wasn't for me. Easier way
you can make 6-figures this year!
www.-------.com
Why I Passed on ------ Automated Travel Sales. Earn 1K-9K per sale and Talk to No One.Turnkey www.-------.com
An ----- Alternative Free Income Success Secrets w/ Top Earners! $25K/ mo. without Selling. www.-------.com
C----l, L---, E---- etc No. No. No! You Will Be Squashed See What Is Taking The Net By Storm www.------.com
Alternative to ------ Grow Real Wealth and Keep It Immediate Business Overview www.------.com
Got G----, X----? Get V---- New E----- 2.0 The Most Potent Liquid Dietary Supplement Drink www.------.com
Compare Before Joining All 3 in One - $125,000 in 6 Months Superior Product, Pay Plan, Systems www.-----.com
Why I Didn't Join. The untold story. Real facts they don't want you to know. www.-----.com
You probably get my point.
Negativity. Company bashing.
Pay Per Click advertising is glutted with people playing the "mine is better than yours" game.
And here's what must be considered...
Yes. Negative ads that elicit questions and warnings will get the highest click-through-rates because they tap into a primal human instinct...
Fear.
No one wants to make a mistake. No one wants to look like a fool, and so they'll click and they'll read. Doubt will be shoved down their throats, and the person who owns the site will undoubtedly offer to show them the "true" path, and save them from making a "big mistake" with that other company...
But is this really smart? Is this responsible? Is this truly serving people and this industry, or is it creating a mess of confusion, mistrust, and petty cannibalism?
Are these people truly serving themselves and the prosperity of their business?
In the short-run, yes... These tactics will lead to new distributors and more sales, but in the long-run, no because this continued cannibalism will only lead to a business that resembles a revolving door.
Furthermore, I personally think pursing personal gain at the expense of others (company bashing by name), shows a lack of respect, fear of loss, maturity, and the complete absence of an abundance mentality.
If you truly have value to offer a prospect, then sell your merits and the merits of your company. Do not give yourself the perception of value by placing others beneath you.
If what you're selling is truly beneficial, then sell that. Sell what makes you and your company great and that alone.
No I'm not saying that you can't have an opinion. If you like one business model better than the other, great.
If you like one business building method better than another, great.
You can have an opinion. I definitely have one.
But trying to steal distributors away by planting doubts, fear, and calling each other names is another thing.
We are all in this industry, and if you live in abundance then you know there's more than enough people to go around.
Place yourself above the fray. Your prospects will respect you more. They'll join you for the RIGHT reasons, instead of the fears and doubts you placed in their minds, and they will stay with you longer.
You'll attract a higher-caliber of person and more of them as people learn of your rare professionalism.
Sell yourself and what you have to offer. Sell prosperity. Don't prey on the fears and lack of experience of those who are joining this industry.
Be a leader who can stand on his/her own value alone without putting others down.
You'll be glad you did in the long run, and the benefits will definitely out-weigh your inflated click-through-rates.
Best wishes, Mike Dillard
Views: 2,514
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Comments: 5 
About the Author: Mike Dillard
Member Since: 07/25/2007
I'm a Distributor For:: Magnetic Sponsoring
Industry: Marketing and Advertising
Primary Web Site: http://www.MLMTrafficFormula.com
Hi Mike,
This really struck a chord with me. I like how you relate it to living in abundance. It's not that I'm worried that they are taking business away from me, it's just the tremendous amount of negative energy that is created. Just think how much more successful they would be if they could funnel all that energy in a positive way!
Keep up the good work. Find myself learning from you all the time!
Kari
Great post Mike. I like what Randy Gage says about this too. You want to edify the network marketing industry as a whole and not try and falsely position yourself as the single good company in an industry of schemes and tricksters. Otherwise who would want to work in that kind of industry...
Dan
Thanks, Mike. I've only been with Magnetic Sponsoring a few days and I've learned so much. More than I expected. Positive is a better state of mind, anyway. The name calling has given network marketing a bad rap.
Mike, you hit the target right on the bull's eye!
Thanks for sharing your inspirational thoughts on this subject! I have just signed up with MS and your work and techniques are what I have been waiting for. I was glad to see that you are close to my part of the neighborhood. I truly believe in the value of respect and giving it to others so that they may expierence success!
Thanks again,
Blessings,
Judy :)
Awesome post about time
Awesome post about time someone spoke up about this issue