Time For Network Marketers to "Get Real"

  Written by Kevin Mastaw on May 7, 2009 10:37 am

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 One of the common mistakes that I see new distributors make is being in too much of a hurry.  Statements such as, "it's easier to build fast than to build slow" add to the problem.  There are some successful distributors who acheived success quickly but more often than not, success comes slow.  Much of this depends on the skills which a new distributor brings to the new found opportunity to begin with.  The skilled salesman-recruiter who has been in dozens of mlm or network marketing companies will know the game and the playing field and will move quickly.  The person who is new to the industry and has only known the world of the employee will have to begin from scratch.  It may take years to develop the necessary skills.  

 
Given this reality, the success or failure of a new distributor will often times depend on the expectation he or she has coming in.  Too often they have been sold the idea that by attending a few trainings and reading the company material, they will be on their way to a six-figure income within a year or two.  This is sad.  More realistic expectations should be set at the beginning.  What is realistic?  What's wrong with the first goal being to be breaking even or slightly profitible within 3 months?  What's wrong with $1000 per month part-time residual income after 3 years?  Nothing.  And it's more realistic for most people.  If they exceed the goal, which is very possible with a good compensation plan, then all the better.  And if they lag behind even the smaller, more modest goal, it can be much quicker to reset expectations.
 
I think the reason most network marketers sell the bigger income goals is to get the new distributor to an excitement level where they are willing to shell out big money for attending big events, weekend seminars, etc..  My advice to the new distributor is to not put up with the mind games of their upline and to adopt a business mindset of only spending money on the extras after you're profitible and your business can cover these expenses.  

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