Marketing Strategies Of A Little Girl

  Written by Steve Nyhof on Sep 10, 2009 12:12 pm

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Today my wife and I were driving down the road enjoying a Sunday drive and pasted a little girl selling lemonade. As we past she was sited behind a table which occupied her products. Not a real hot day do I don’t think she was getting much business, even though she lives on the most expensive street in Holland, Michigan along the shore line of Lake Macatawa.

I didn’t think about it again until we returned. This time as we approached she stepped out near the street and began to do cartwheels. Not to entertain us I don’t think, but to get our attention. As we passed I looked in my rear view mirror to see what she was going to do for the next car.

Not a cartwheel this time, but a little dance and pointing to her lemonade stand. I told my wife, that is what marketing is all about, not only doing things to get peoples attention, but trying different things to find out what will bring in a buyer.

Now I know that little girl is not trying to make a living, but for many people trying to make a living, you need to find ways to get the word out to your prospective buyers.

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